- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $146K/yr450K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 31%top-5 click share · 18 brands · 23 sellers
Flapen Score
Waterbed against its category
The dotted line is the Home & Kitchen average. Past it, Waterbed is stronger. Inside it, weaker.
Market
The Waterbed market on Amazon at a glance
Shoppers on Amazon United States searched for Waterbed 450K times last year and spent an estimated $146K. The top 5 brands take 79% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 450K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $146Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- water bed141K searches a year
02 · Price
A sale here is worth $405.82.
Listings sell for $405.82 on average, from $35.87 to $1562.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $405.82 that is $0 to $41K a year per listing.
- Average price
- $405.82above the $15 to $100 sweet spot
- Price range
- $35.87–$1562.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$41K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #352 within Mattresses & Box Springs. It carries 507 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 44%
- Out of stock, average day
- 2.8%
- Average rank
- #352in Mattresses & Box Springs
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 507per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Waterbed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Bedroom Store Blue Magic - Waveless 95% Hardside Water Bed Mattress Contains Five Wave Reducing Fiber Layers Bladder Corners are Reinforced 18ml Smooth Vinyl (California King)
- Price
- $248.64
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3y ago

HYPNICELL Full Wave Water Mattress for Adults Softside Free Flow Design Heavy Duty Thick PVC Water Bed with Water Hose Electric Air Pump Ergonomic Portable & Foldable (Full-54x75)
- Price
- $202.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

INNOMAX Free Flow WATERBED Mattress/Liner/Heater/Fill Drain/Conditioner KIT (Queen 60x84 1FFG2)
- Price
- $214.44
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 8y ago

Strobel Organic Keene Complete Padded Waterbed with Hydro-Support HS303 Waveless Mattress Black Vinyl King
- Price
- $1348.50
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 6y ago

FREE-FLOW Queen Size Waterbed Hardside Mattress Bundle Includes Fill & Drain Kit 8oz. Water Conditioner and Stand-Up Liner Heavy Duty Vinyl 60W x 84L x 9H Frame NOT Included
- Price
- $127.55
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago
Trending
estimated 90-day click momentum
HYPNICELL Full Wave Water Mattress for Adults Softside Free Flow Design Heavy Duty Thick PVC Water Bed with Water Hose Electric Air Pump Ergonomic Portable & Foldable (Full-54x75)
- Price
- $202.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HYPNICELL Full Wave Waterbed Mattress with Heater Hose Electric Air Pump Free Flow Design Softside Water Bed for Adults Foldable & Ergonomic PVC Water Mattress with LED Control (Twin-39 x75)
- Price
- $260.67
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Free Flow Full Wave Water Mattress Waterbeds with Thermostat Double Exhaust Hole Ergonomic Design Softside Water Bed Mattress for Adults (Full - 54 x 75)
- Price
- $440.52
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago

WAVELESS 99% California King Size Waterbed Hardside Mattress Bundle Includes Fill & Drain Kit 8oz. Water Conditioner and Stand-Up Liner Heavy Duty Vinyl 72W x 84L x 9H Frame NOT Included
- Price
- $341.80
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3y ago

INNOMAX Free Flow WATERBED Mattress/Liner/Heater/Fill Drain/Conditioner KIT (Queen 60x84 1FFG2)
- Price
- $214.44
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 8y ago
Newest
by launch date
HYPNICELL Full Wave Water Mattress for Adults Softside Free Flow Design Heavy Duty Thick PVC Water Bed with Water Hose Electric Air Pump Ergonomic Portable & Foldable (Full-54x75)
- Price
- $202.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HYPNICELL Full Wave Waterbed Mattress with Heater Hose Electric Air Pump Free Flow Design Softside Water Bed for Adults Foldable & Ergonomic PVC Water Mattress with LED Control (Queen-60 x80)
- Price
- $287.93
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

HYPNICELL Full Wave Waterbed Mattress with Heater Hose Electric Air Pump Free Flow Design Softside Water Bed for Adults Foldable & Ergonomic PVC Water Mattress with LED Control (Twin-39 x75)
- Price
- $260.67
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Ustenroya Free Flow Full Wave Water Mattress Square Waterbed Mattress for Adults 7.9 Thick PVC Softside Water Bed with Removable Cover Protable and Foldable Dual Air Valves (Queen - 60 x80)
- Price
- $327.75
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago

Free Flow Full Wave Water Mattress Square Waterbed Mattress for Adults 7.9 Thick PVC Softside Water Bed with Removable Cover Protable and Foldable Dual Air Valves (California King - 72x84)
- Price
- $346.22
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
23
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 75%
Open market
17%
- The Bedroom Store28%
- HYPNICELL15%
- INNOMAX13%
- Ustenroya13%
- Strobel Organic10%
- Youaide4%
- Open — no brand owns it (12 brands, 17%)
Demand
Waterbed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Waterbed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water bed141K/yr
- waterbed101K/yr
- waterbed mattress40K/yr
- water bed mattresses28K/yr
- water beds21K/yr
- water mattress12K/yr
- waterbeds18K/yr
- king size waterbed12K/yr
- waterbeds for sale13K/yr
- water bed for sale9K/yr
Reviews and returns
What reviews say buyers love and hate about Waterbed
We read the reviews and the return reasons for every product selling here.
“Failed after 10 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waterbed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









