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Waterbed

Fail

Buyers convert on only 0.1% of searches, so Waterbed is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$146K/yr450K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
31%top-5 click share · 18 brands · 23 sellers

Flapen Score

Waterbed against its category

The dotted line is the Home & Kitchen average. Past it, Waterbed is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterbed market on Amazon at a glance

Shoppers on Amazon United States searched for Waterbed 450K times last year and spent an estimated $146K. The top 5 brands take 79% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
0.1%
Market size, estimated
$146Ka year
Peak month
January1.5× the quietest month
Top search term
water bed141K searches a year

02 · Price

A sale here is worth $405.82.

Listings sell for $405.82 on average, from $35.87 to $1562.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $405.82 that is $0 to $41K a year per listing.

Average price
$405.82above the $15 to $100 sweet spot
Price range
$35.87–$1562.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$41K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #352 within Mattresses & Box Springs. It carries 507 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
44%
Out of stock, average day
2.8%
Average rank
#352in Mattresses & Box Springs
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
507per listing
Listings tracked
45

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Waterbed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

31%

Top 20: 75%

Open market

17%

  • Brand 128%
  • Brand 215%
  • Brand 313%
  • Brand 413%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (12 brands, 17%)

Demand

Waterbed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Waterbed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water bed141K/yr
  • waterbed101K/yr
  • waterbed mattress40K/yr
  • water bed mattresses28K/yr
  • water beds21K/yr
  • water mattress12K/yr
  • waterbeds18K/yr
  • king size waterbed12K/yr
  • waterbeds for sale13K/yr
  • water bed for sale9K/yr

Reviews and returns

What reviews say buyers love and hate about Waterbed

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Durability”
4.8%of orders come back
“Failed after 10 months”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waterbed questions

Answered from the same tracked data.