water lanterns
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($36K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Price range
Great$7.88–$46.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Review moat
Good652.57avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, water lanterns is a $36K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
water lanterns market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 77%
- Out of stock
- 14.7%
- Avg brand age
- 30 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
14%
- Diagtree23%
- FuHigh22%
- FueLye19%
- LanPool12%
- Toner Depot6%
- LACGO5%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.3% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.7×
Top water lanterns search terms
- water lantern19K/yr
- floating lanterns for pool12K/yr
- water lanterns17K/yr
- pool lanterns6K/yr
- water lantern kit8K/yr
- floating pool lanterns5K/yr
- pool lanterns floating6K/yr
- floating water lanterns5K/yr
- floating lanterns to release in water3K/yr
Top water lanterns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diagtree 20 PCS Biodegradable 5.9-Inch Floating Water Candle Chinese Paper Lanterns for Wishing Praying Blessing Wedding Festival Event Party Patio Memorial Pool Side Decoration (20 Pack)
Diagtree$31.234.1★661 rev
FuHigh 10Pack 6Paper Floating Candle Lantern Wooden Water Lanterns with Candles Outdoor Patio Decor for Pool Parties Wedding Memorials Garden (10Lanterns with Candles)
FuHigh$29.654.4★55 rev
Diagtree 20 Pack Square Chinese Lanterns Wishing Praying Floating River Paper Candle Light Floating Lanterns for Lake or River Floating Water Lanterns Lanterns Floating 5.9*5.9*5.9
Diagtree$28.873.9★1,031 rev
FUELYE Square Rectangle Floating Candles Lantern Sets Outdoor Decoration Waterproof Floating Lanterns for Pool River Memorials Wedding Bar and Parties(6Pack)
FueLye$16.193.9★212 rev
Toner Depot Water Floating Candle Lanterns Outdoor Biodegradable Lanterns for Praying Set of 10 (4.3 inch) Gold
Toner Depot$7.884.1★534 rev
Newest
by launch date
Micutapsino Water Lanterns for Wishing Square Chinese Floating Lanterns for Praying River Paper Candle Lights for Lake or River Memorial Wedding or Festival Decor
Micutapsino$27.734 rev
12PCS Gold+White LED Outdoor Floating Candle Lantern Kit - DIY Tangled Paper Lantern Pattern Waterproof Wishing Lanterns for Garden Patio Hallowee & Christmas Wedding Pool Decoratio
FuHigh$20.945 rev
20PCS Gold+White Outdoor Floating Candle Lantern Kit - DIY Tangled Paper Lantern Pattern Waterproof Wishing Lanterns for Garden Patio Hallowee & Christmas Wedding Pool Decoration
FuHigh$25.365 rev
FuHigh DIY 10Pack 6 Paper Floating Candle Lantern Wooden Water Lanterns with Candles Decor for Pool Parties (10 Lanterns with Candles)
FuHigh$29.924 rev
FuHigh 10-Set DIY Floating Water Lanterns Kit Decorative Candle Lanterns with Candles Waterproof Floating Lanterns for Pool Wedding Outdoor Wishing (10 Lanterns with LED Candles)
FuHigh$37.5011 rev
Trending
90-day click momentumMicutapsino Water Lanterns for Wishing Square Chinese Floating Lanterns for Praying River Paper Candle Lights for Lake or River Memorial Wedding or Festival Decor
Micutapsino$27.732.5★
20PCS Gold+White Outdoor Floating Candle Lantern Kit - DIY Tangled Paper Lantern Pattern Waterproof Wishing Lanterns for Garden Patio Hallowee & Christmas Wedding Pool Decoration
FuHigh$25.364.6★
Toner Depot Water Floating Candle Lanterns Outdoor Biodegradable Lanterns for Praying Set of 10 (4.3 inch) Gold
Toner Depot$7.884.1★
12PCS Gold+White LED Outdoor Floating Candle Lantern Kit - DIY Tangled Paper Lantern Pattern Waterproof Wishing Lanterns for Garden Patio Hallowee & Christmas Wedding Pool Decoratio
FuHigh$20.944.6★
LanPool Floating Pool Lights Solar Flame Pool Lights Waterproof Square Pool Light Glow in The Dark Light Up Swimming Pools Accessories Floating Solar Light for Pools Pond Outdoor-2PCS
LanPool$38.694.3★
What buyers say about water lanterns
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Lights”
“Lovely and well made as long as you intend to use them after dark”
“beautiful colors”
“Long Lasting and durable”
“Works as advertised”
“They were affordable”
“Easy to use”
“Very nice - great outdoor ambiance in water and out”
“Super easy to assemble”
“These were a great size”
What buyers complain about
“Last Saturday, when I attempted to use the lights more than half did not work”
“doesn't last”
“Poor performance and value”
“They look much more expensive than they are”
“useless as far as expecting functional lighting”
“wouldn't fit lantern”
“One of the candles was broken”
“Does not look like pics”
“If you use it as shown, as a lantern float, it will choke and kill aquatic life and water fowl, and pollute the water with plastic debris”
“Many of the candles had dislodged batteries”
Top return reasons
Common questions
- Is water lanterns profitable to sell on Amazon United States?
- The niche generates $36K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +62.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the water lanterns niche?
- 15 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in water lanterns?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for water lanterns peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the water lanterns niche?
- Listings span $7.88–$46.19; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.