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Water Lanterns

Maybe

The products selling today average only 4.0★. But shoppers spend an estimated $36K a year here, so Water Lanterns is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$36K/yr80K searches / yr
90-day growth
+62.3%search demand this quarter
Competition
48%top-5 click share · 15 brands · 18 sellers

Flapen Score

Water Lanterns against its category

The dotted line is the Home & Kitchen average. Past it, Water Lanterns is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Water Lanterns 80K times last year and spent an estimated $36K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+62.3%
Conversion, latest week
1.7%
Market size, estimated
$36Ka year
Peak month
December2.7× the quietest month
Top search term
water lantern19K searches a year

02 · Price

A sale here is worth $27.30.

Listings sell for $27.30 on average, from $7.88 to $46.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.30 that is $0 to $3K a year per listing.

Average price
$27.30inside the $15 to $100 sweet spot
Price range
$7.88–$46.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #198 within Candleholders. It carries 653 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
14.7%
Average rank
#198in Candleholders
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Water Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

14%

  • Brand 123%
  • Brand 222%
  • Brand 319%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

Water Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Water Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water lantern19K/yr
  • floating lanterns for pool12K/yr
  • water lanterns17K/yr
  • pool lanterns6K/yr
  • water lantern kit8K/yr
  • floating pool lanterns5K/yr
  • pool lanterns floating6K/yr
  • floating water lanterns5K/yr
  • floating lanterns to release in water3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Lanterns

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Functionality-Overall”
6.4%of orders come back
“Last Saturday, when I attempted to use the lights more than half did not work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Water Lanterns questions

Answered from the same tracked data.