Is washington capitals profitable to sell on Amazon United States?

The niche generates $82K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (29/100).

How competitive is the washington capitals niche?

6 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in washington capitals?

Top complaints mined from reviews: Durability, Size-Overall, Touch/Button Controls. The return rate is 2.5%.

When does demand for washington capitals peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 11.9× the quietest.

What does it cost to enter the washington capitals niche?

Listings span $23.32–$45.88; the average listing price is $35.79 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.

washington capitals

Skip it

Soft demand (-62.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.79

avg listing price — sweet spot $15–$100

Price range

Incredible$23.32–$45.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good645.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$82K

$82K/yr · 128K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-62.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, washington capitals is a $82K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

washington capitals market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 1.8%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 10.8%
Avg brand age: 70 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Snuggie61%
Major League Socks20%
Franklin Sports7%
Legends Never Die5%
AMERICAN NEEDLE4%
FTMGGDG3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.0% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 11.9×

Open Trend

Top washington capitals search terms

washington capitals81K/yr -52.9%0.3% conv.
capitals11K/yr -46.7%0.1% conv.
capitals merch15K/yr -59.1%0.0% conv.
capitals hockey apparel8K/yr -86.6%0.3% conv.
washington capitals apparel10K/yr -90.2%0.0% conv.
capitals hockey3K/yr -47.2%0.0% conv.

All search terms

Top washington capitals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snuggie Washington Capitals The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear

Snuggie$40.074.5★40 rev

Major League Socks - NHL Alex Ovechkin Fan Socks - Ideal Gift for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Holiday Gift For All - Size 7-13

Major League Socks$23.324.5★98 rev

Franklin Sports NHL Mini Hockey Goal Set

Franklin Sports$45.884.6★3,201 rev

Legends Never Die Inc. Alexander Ovechkin Career Goals Record #895 | Washington Capitals | 12x15 Framed Double Matted Photo Collage

Legends Never Die$39.055.0★9 rev

AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Washington Capitals Navy (41152A-WAC)

AMERICAN NEEDLE$28.894.4★378 rev

Newest

by launch date

Snuggie Washington Capitals The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear

Snuggie$40.0740 rev

9mo ago

Legends Never Die Inc. Alexander Ovechkin Career Goals Record #895 | Washington Capitals | 12x15 Framed Double Matted Photo Collage

Legends Never Die$39.059 rev

1y ago

Major League Socks - NHL Alex Ovechkin Fan Socks - Ideal Gift for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Holiday Gift For All - Size 7-13

Major League Socks$23.3298 rev

1y ago

Ice Hockey Neon Sign for Wall Decor Ice Hockey Team Logo Lights Hockey LED Neon Lights Sports Neon Sign for Man Cave Club Bedroom Party Bar Gifts for Man Boys Fans Size 14.4 * 9.8inches(FMXD271)

FTMGGDG$37.54148 rev

2y ago

AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Washington Capitals Navy (41152A-WAC)

AMERICAN NEEDLE$28.89378 rev

8y ago

What buyers say about washington capitals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Nice quality”

Suitable For Indoor10%

“are fine for indoor fun”

Fun/Entertainment Experience10%

“are fine for indoor fun”

What buyers complain about

Durability23%

“I don't expect them to last super long”

Size-Overall23%

“very small”

Touch/Button Controls17%

“Something is wrong with the switch because when you play with it it goes on and off”

Weight Heavy7%

“heavy for how small they are”

Top return reasons

Size-Overall65%

Defective Material/Parts6%

Value For Money5%

Advertised Vs Actual Product5%

Quality-Overall4%

Shape/Style3%

Durability2%

Strength2%

Product Condition2%

Color2%

Common questions

Is washington capitals profitable to sell on Amazon United States?: The niche generates $82K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (29/100).
How competitive is the washington capitals niche?: 6 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in washington capitals?: Top complaints mined from reviews: Durability, Size-Overall, Touch/Button Controls. The return rate is 2.5%.
When does demand for washington capitals peak?: Demand peaks in Apr–Nov–Dec; the busiest month runs 11.9× the quietest.
What does it cost to enter the washington capitals niche?: Listings span $23.32–$45.88; the average listing price is $35.79 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.