washcloths 6 pack
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.67–$29.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$138K$138K/yr · 140K searches
Review moat
Bad10,346.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, washcloths 6 pack is a $138K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
washcloths 6 pack market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 3.0%
- Avg brand age
- 52 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
164
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
36%
Top 20: 72%
Open market
49%
- Gerber15%
- INFICRIME10%
- JEFFSUN9%
- Cleanbear7%
- American Soft Linen5%
- Casa Platino5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top washcloths 6 pack search terms
- washcloths 6 pack66K/yr
- wash clothes 6 pack34K/yr
- luxury washcloths13K/yr
- gerber washcloths baby9K/yr
- gerber baby washcloths8K/yr
- oversized washcloths5K/yr
- gerber washcloths4K/yr
Top washcloths 6 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wash Cloths 6 Pack Super Soft & Skin Friendly Face Towel for Sensitive Skin Reusable Washable Makeup Remover Cloth 10x10 inch Small Baby Washcloths Easy to Rinse Dark Grey Facial Cleaning Cloth
JEFFSUN$13.634.3★6,834 rev
Gerber Baby 10-Pack Terry Washcloths Bear Green One Size
Gerber$9.264.7★1,283 rev
Gerber Washcloth White 6-Count
Gerber$8.304.4★4,313 rev
INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors
INFICRIME$9.254.5★309 rev
Cleanbear Face-Cloth Washcloths Set 100% Cotton High Absorbent 6-Pack 6 Colors Size13 x13-deep Color
Cleanbear$13.664.7★15,993 rev
Newest
by launch date
LIVINATI White 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent
LIVINATI$7.41153 rev
Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Grey
Keith Lun$9.5051 rev
INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors
INFICRIME$9.74193 rev
INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors
INFICRIME$9.25309 rev
TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
TEAWOO$6.94608 rev
Trending
90-day click momentumLIVINATI White 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent
LIVINATI$7.414.5★
Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Grey
Keith Lun$9.504.2★
INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors
INFICRIME$9.744.4★
Villa Celestia Cotton Washcloths Set of 6 12x12 Inch 100% Ring-Spun Combed Cotton Soft Absorbent Quick-Dry Wash Cloths for Face and Body Oeko-TEX Certified Hotel & Spa Quality Blue
Villa Celestia$12.624.3★
Milara Turkish Super-Plush Wash Cloths Set 4-Piece | Premium 100% Cotton Washcloths Absorbent Durable with Hanging Loops | White Color Bath Washcloths (13 x 13 Inch)
Milara Creations$23.934.7★
What buyers say about washcloths 6 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Excellent product to purchase”
“I really like these wash clothes”
“Great deal”
“Good thickness”
“Super absorbent”
“Beautiful color”
“These are the perfect size for your face”
“As described”
“The material feels durable”
What buyers complain about
“They are thicker than I expected them to be”
“Cheap Quality”
“They fall apart upon washing”
“Not Soft”
“Not good material”
“These are a large”
“Falling apart”
“Rough and color loss”
“Not absorbent at all”
“Not as described”
Top return reasons
Common questions
- Is washcloths 6 pack profitable to sell on Amazon United States?
- The niche generates $138K/yr across 59 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the washcloths 6 pack niche?
- 32 brands and 164 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in washcloths 6 pack?
- Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.1%.
- When does demand for washcloths 6 pack peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the washcloths 6 pack niche?
- Listings span $6.67–$29.72; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 10,346 reviews — the moat a new listing must climb.