Wander Plus Travel Pillow
MaybeSearch demand grew +160.3% this quarter. But the top 5 brands take 86% of clicks, so Wander Plus Travel Pillow is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 4964
- Market size
- $638K/yr444K searches / yr
- 90-day growth
- +160.3%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 21 sellers
Flapen Score
Wander Plus Travel Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Wander Plus Travel Pillow is stronger. Inside it, weaker.
Market
The Wander Plus Travel Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Wander Plus Travel Pillow 444K times last year and spent an estimated $638K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +160.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- +160.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $638Ka year
- Peak month
- June3.6× the quietest month
- Top search term
- wander plus travel pillow160K searches a year
02 · Price
A sale here is worth $29.00.
Listings sell for $29.00 on average, from $9.83 to $45.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $29.00 that is $58K to $73K a year per listing.
- Average price
- $29.00inside the $15 to $100 sweet spot
- Price range
- $9.83–$45.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $58K–$73K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #87 within Bed Pillows & Positioners. It carries 1,908 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #87in Bed Pillows & Positioners
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 1,908per listing
- Listings tracked
- 24
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Wander Plus Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
11%
- Brand 156%
- Brand 220%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (7 brands, 11%)
Demand
Wander Plus Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.6×
Search terms
Top Wander Plus Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wander plus travel pillow160K/yr
- fly hugz travel pillow49K/yr
- flyhugz38K/yr
- fly hugs travel neck pillow23K/yr
- wander pillow12K/yr
- wander travel pillow8K/yr
- wonder plus travel neck pillow8K/yr
- flyhugz travel pillow11K/yr
- fly hugz11K/yr
- wander plus pillow5K/yr
Reviews and returns
What reviews say buyers love and hate about Wander Plus Travel Pillow
We read the reviews and the return reasons for every product selling here.
“uncomfortable to wear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Wander Plus Travel Pillow questions
Answered from the same tracked data.