Wand Mixer
FailDemand is soft, at -28.9% this quarter, so Wand Mixer is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $71K/yr38K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 65 sellers
Flapen Score
Wand Mixer against its category
The dotted line is the Home & Kitchen average. Past it, Wand Mixer is stronger. Inside it, weaker.
Market
The Wand Mixer market on Amazon at a glance
Shoppers on Amazon United States searched for Wand Mixer 38K times last year and spent an estimated $71K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $71Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- blender wand9K searches a year
02 · Price
A sale here is worth $33.97.
Listings sell for $33.97 on average, from $7.47 to $156.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.97 that is $0 to $3K a year per listing.
- Average price
- $33.97inside the $15 to $100 sweet spot
- Price range
- $7.47–$156.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 20,703 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #15in Coffee, Tea & Espresso
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 20,703per listing
- Listings tracked
- 34
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wand Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
65
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
47%
Top 20: 88%
Open market
36%
- Brand 121%
- Brand 218%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Wand Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Wand Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blender wand9K/yr
- wand blender8K/yr
- handheld blender wand21K/yr
Reviews and returns
What reviews say buyers love and hate about Wand Mixer
We read the reviews and the return reasons for every product selling here.
“Fell apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wand Mixer questions
Answered from the same tracked data.









