Wamsutta Towels

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

1.4%

Market size, estimated

$461Ka year

Peak month

December1.5× the quietest month

Top search term

brooklinen towels75K searches a year

Listings sell for $82.21 on average, from $17.23 to $339.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $82.21 that is $8K to $21K a year per listing.

Average price

$82.21inside the $15 to $100 sweet spot

Price range

$17.23–$339.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #504 within Towels. It carries 5,850 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

55%

Out of stock, average day

11.0%

Average rank

#504in Towels

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

5,850per listing

Listings tracked

49

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

56 months