wamsutta sheets
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$159.12avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$18.74–$270.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$141K$141K/yr · 118K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Review moat
Bad21,840.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wamsutta sheets is a $141K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wamsutta sheets market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $80K–$119K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,998
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 92%
- Out of stock
- 36.0%
- Avg brand age
- 58 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
36
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
29%
Top 20: 72%
Open market
9%
- Generic41%
- LANE LINEN19%
- Wamsutta15%
- FEATHER & STITCH NEW YORK7%
- CGK Unlimited6%
- Pure Bamboo4%
- Open — no brand owns it (10 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -11.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top wamsutta sheets search terms
- wamsutta39K/yr
- wamsutta dream zone sheets35K/yr
- wamsutta dream zone21K/yr
- wamsutta sheets king17K/yr
- wamsutta bedding3K/yr
- wamsutta 6253K/yr
Top wamsutta sheets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Egyptian Cotton Sheets King Size - 1000 Thread Count Silky Sateen King Size Sheets Set Naturally Cooling & Breathable Ultra-Soft Hotel Luxury Sheets with 15 Snug Fit Deep Pockets - White
LANE LINEN$120.294.5★1,145 rev
Dream Zone 1000 Thread Count Pima Cotton King Sheet Set in White (White King)
Generic$234.133.0★4 rev
Wamsutta Dream Zone 1000-Thread-Count PimaCott King Sheet Set in Ivory
Wamsutta$228.683.3★51 rev
Dream Zone 1000 Thread Count Pima Cotton King Sheet Set in White (White King)
Generic$248.365.0★2 rev
Dream Zone 750 Thread Count Pima Cotton 4 Pcs King Sheet Set in Silver Grey (Silver Grey King)
Generic$234.694.5★2 rev
Newest
by launch date
Dream Zone 1000 Thread Count Pima Cotton Queen Sheet Set in White (White Queen)
Generic$207.470 rev
Dream Zone 1000 Thread Count Pima Cotton King Sheet Set in White (White King)
Generic$222.520 rev
Dream Zone 1000 Thread Count Pima Cotton King Sheet Set in Blush (Blush King)
Generic$229.971 rev
Dream Zone King Size 1000 Thread Count Pima Cotton Cooling 4-PCs Sheet Set Fits Upto 18 Deep Pocket (Stripe Ivory)
Generic$251.390 rev
Dream Zone King Size 1000 Thread Count Rich Pima Cotton 4-PCs Sheet Set Fits Upto 18 Deep Pocket Mattress (Solid Medium Blue)
Generic$259.940 rev
Trending
90-day click momentumDream Zone 1000 Thread Count Pima Cotton King Sheet Set in White (White King)
Generic$222.520.0★
Dream Zone King Size 1000 Thread Count Rich Pima Cotton 4-PCs Sheet Set Fits Upto 18 Deep Pocket Mattress (Solid Medium Blue)
Generic$259.940.0★
Dream Zone 1000 Thread Count Pima Cotton Queen Sheet Set in White (White Queen)
Generic$207.470.0★
Dream Zone 1000 Thread Count PIMA Cotton King Sheet Set in White (White King)
Generic$233.420.0★
Dream Zone King Size 1000 Thread Count Pima Cotton Cooling 4-PCs Sheet Set Fits Upto 18 Deep Pocket (Stripe Ivory)
Generic$251.390.0★
What buyers say about wamsutta sheets
What buyers praise and complain about, mined from review topics.What buyers love
“So soft and smooth”
“Amazing quality”
“Extremely comfortable”
“They fit my mattress perfectly”
“GREAT PRICE”
“As advertised”
“Color is pretty”
“Nice thick sheets”
“Sleep well”
“Washes up great, very absorbent”
What buyers complain about
“Cheap quality”
“far too small”
“It's not thick at all”
“They are rough”
“Does not Grip”
“They feel very expensive”
“Fell apart”
“Rough feel after washing”
“Very thin material”
“Pilling after 3 washes”
Top return reasons
Common questions
- Is wamsutta sheets profitable to sell on Amazon United States?
- The niche generates $141K/yr across 60 tracked products. 10 of 25 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the wamsutta sheets niche?
- 16 brands and 36 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in wamsutta sheets?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.9%.
- When does demand for wamsutta sheets peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the wamsutta sheets niche?
- Listings span $18.74–$270.62; the average listing price is $159.12 (sweet spot $15–$100). The average incumbent carries 21,841 reviews — the moat a new listing must climb.