Wallet Photo Frame
MaybeThe top 5 brands take only 41% of clicks. But shoppers spend an estimated $76K a year here, so Wallet Photo Frame is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $76K/yr108K searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 23%top-5 click share · 68 brands · 86 sellers
Flapen Score
Wallet Photo Frame against its category
The dotted line is the Home & Kitchen average. Past it, Wallet Photo Frame is stronger. Inside it, weaker.
Market
The Wallet Photo Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Wallet Photo Frame 108K times last year and spent an estimated $76K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $76Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- 2.5 x 3.5 frame14K searches a year
02 · Price
A sale here is worth $14.51.
Listings sell for $14.51 on average, from $5.25 to $94.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.51 that is $0 to $1K a year per listing.
- Average price
- $14.51under the $15 to $100 sweet spot
- Price range
- $5.25–$94.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,690 within Picture Frames. It carries 1,632 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #1,690in Picture Frames
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,632per listing
- Listings tracked
- 107
04 · Newcomers
5 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Wallet Photo Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FAGTIKY Vintage Picture Frame 2.5x3.5 Classic Ornamental Photo Frame with Intricate Carvings Tabletop Display and Wall Mount Real Glass Front Old-Fashion (Green-Minimalism)
- Price
- $9.78
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Vowcarol Acrylic Picture Frames 2.5x3.5 inches Small Picture Frame Magnetic Photo Display Holder Desktop Frameless Picture Display Wallet Size Picture Frames 2x3
- Price
- $6.02
- Rating
- 4.5/5
- Reviews
- 458
- Age
- 3y ago

SIKOO 2.5x3.5 Vintage picture frames Wallet Size Picture frames 2.5 x 3.5 Ornate Mini Photo Frame Table Top Display and Wall Mount Antique Home Decor Bronze
- Price
- $11.68
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 3y ago

Zelvix Wooden Picture Frames 2.5x3.5 Small Polaroid Picture Frame Matted to 2x3 with Plexiglass Teak Solid Natural Wood Tiny Photo Frame For TableTop and Wall Mounting
- Price
- $15.39
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago

upsimples 2.5x3.5 Picture Frame Display Pictures 2x3 with Mat or 2.5x3.5 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 6mo ago
Trending
estimated 90-day click momentum
upsimples 2.5x3.5 Picture Frame Display Pictures 2x3 with Mat or 2.5x3.5 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 6mo ago

Winlor 2.5x3.5 Mini Picture Frames Set of 6 Small Polaroid Photo Frame with HD Glass FSC Certified Eco MDF Wood Tabletop Desk & Wall Display for Instax Film Baby Nursery Decor Wallet Size Black
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 3mo ago

ZESTYEUX 2 Pcs Small Vintage Antique 2.5x3.5 Picture Frames (Gold)
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

4 Pcs 2x3 Picture Frame Mini Photo Frames for Desk Display with Stand
- Price
- $6.93
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 8mo ago

Winlor Mini Picture Frames 2.5x3.5 Inch (6-Pack) - Small Photo Frames for Wall Table Home Office Decoration Durable Compact Polaroid Frame Set for Family White Woodgrain
- Price
- $17.70
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch date
Winlor 2.5x3.5 Mini Picture Frames Set of 6 Small Polaroid Photo Frame with HD Glass FSC Certified Eco MDF Wood Tabletop Desk & Wall Display for Instax Film Baby Nursery Decor Wallet Size Black
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 3mo ago

upsimples 2.5x3.5 Picture Frame Display Pictures 2x3 with Mat or 2.5x3.5 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 6mo ago

ZESTYEUX 2 Pcs Small Vintage Antique 2.5x3.5 Picture Frames (Gold)
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

4 Pcs 2x3 Picture Frame Mini Photo Frames for Desk Display with Stand
- Price
- $6.93
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 8mo ago

upsimples 3.5x5 Picture Frame Display Pictures 2.5x3.5 with Mat or 3.5x5 Without Wall Hanging Photo Frames Black 1 Pack
- Price
- $5.79
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
68 rising
Sellers
86
Est. top-5 brand share
41%
Top 20: 72%
Est. top-5 click share
23%
Top 20: 49%
Open market
55%
- SIKOO12%
- Winlor11%
- upsimples6%
- Vowcarol6%
- FAGTIKY6%
- Zelvix4%
Demand
Wallet Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Wallet Photo Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2.5 x 3.5 frame14K/yr
- 2 1/2 x 3 1/2 inch picture frames13K/yr
- 2.5x3.5 frame9K/yr
- 2x3 picture frame bulk8K/yr
- 3.5 x 2.5 picture frame8K/yr
- 2.5 x 3.5 picture frame6K/yr
- 2x4 frame5K/yr
- mini picture frames 2.5 x 3.55K/yr
- 2.5 by 3.5 picture frame5K/yr
- wallet size picture frames 2x35K/yr
Reviews and returns
What reviews say buyers love and hate about Wallet Photo Frame
We read the reviews and the return reasons for every product selling here.
“It runs a little short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallet Photo Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









