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Wallet Photo Frame

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend an estimated $76K a year here, so Wallet Photo Frame is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$76K/yr108K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
23%top-5 click share · 68 brands · 86 sellers

Flapen Score

Wallet Photo Frame against its category

The dotted line is the Home & Kitchen average. Past it, Wallet Photo Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallet Photo Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Wallet Photo Frame 108K times last year and spent an estimated $76K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
4.8%
Market size, estimated
$76Ka year
Peak month
December2.3× the quietest month
Top search term
2.5 x 3.5 frame14K searches a year

02 · Price

A sale here is worth $14.51.

Listings sell for $14.51 on average, from $5.25 to $94.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.51 that is $0 to $1K a year per listing.

Average price
$14.51under the $15 to $100 sweet spot
Price range
$5.25–$94.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,690 within Picture Frames. It carries 1,632 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#1,690in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,632per listing
Listings tracked
107

04 · Newcomers

5 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wallet Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

86

Top-5 brand share

41%

Top 20: 72%

Top-5 click share

23%

Top 20: 49%

Open market

55%

  • Brand 112%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Wallet Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Wallet Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2.5 x 3.5 frame14K/yr
  • 2 1/2 x 3 1/2 inch picture frames13K/yr
  • 2.5x3.5 frame9K/yr
  • 2x3 picture frame bulk8K/yr
  • 3.5 x 2.5 picture frame8K/yr
  • 2.5 x 3.5 picture frame6K/yr
  • 2x4 frame5K/yr
  • mini picture frames 2.5 x 3.55K/yr
  • 2.5 by 3.5 picture frame5K/yr
  • wallet size picture frames 2x35K/yr

Reviews and returns

What reviews say buyers love and hate about Wallet Photo Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
13%of negative reviews mention “Size-Overall”
3.6%of orders come back
“It runs a little short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wallet Photo Frame questions

Answered from the same tracked data.