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Walker Edison

Maybe

The top 5 products take only 7% of clicks. But buyers convert on only 0.2% of searches, so Walker Edison is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$528K/yr1.3M searches / yr
90-day growth
-9.8%search demand this quarter
Competition
7%top-5 click share · 188 brands · 198 sellers

Flapen Score

Walker Edison against its category

The dotted line is the Home & Kitchen average. Past it, Walker Edison is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walker Edison market on Amazon at a glance

Shoppers on Amazon United States searched for Walker Edison 1.3M times last year and spent an estimated $528K. The top 5 brands take 19% of clicks. Demand peaks in Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $528K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.2%
Market size, estimated
$528Ka year
Peak month
February2.1× the quietest month
Top search term
fluted cabinet150K searches a year

02 · Price

A sale here is worth $200.39.

Listings sell for $200.39 on average, from $39.84 to $694.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $200.39 that is $0 to $20K a year per listing.

Average price
$200.39above the $15 to $100 sweet spot
Price range
$39.84–$694.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #678 within Accent Furniture. It carries 240 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
30%
Out of stock, average day
17.2%
Average rank
#678in Accent Furniture
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
240per listing
Listings tracked
420

04 · Newcomers

189 of last year's 247 launches cleared the first-year sales bar.

247 products launched here in the last 12 months. 189 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
247
Successful launches
189Amazon's first-year sales bar
Average brand age
25 months

Products

Top Walker Edison products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

188 falling

Sellers

198

Top-5 brand share

19%

Top 20: 46%

Top-5 click share

7%

Top 20: 21%

Open market

81%

  • Brand 13%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Walker Edison search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Walker Edison search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluted cabinet150K/yr
  • black buffet cabinet156K/yr
  • black sideboard114K/yr
  • office credenza76K/yr
  • farmhouse buffet cabinet87K/yr
  • walnut cabinet56K/yr
  • walnut sideboard56K/yr
  • kitchen base cabinets58K/yr
  • fluted sideboard67K/yr
  • black buffet cabinet with storage59K/yr

Reviews and returns

What reviews say buyers love and hate about Walker Edison

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Assembly/Installation”
1.1%of orders come back
“Very difficult to put together”
A buyer, on “Assembly/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Walker Edison questions

Answered from the same tracked data.