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Waffle Towels for Bathroom

Fail

Buyers convert on only 1.0% of searches, so Waffle Towels for Bathroom is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$317K/yr953K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
52%top-5 click share · 14 brands · 18 sellers

Flapen Score

Waffle Towels for Bathroom against its category

The dotted line is the Home & Kitchen average. Past it, Waffle Towels for Bathroom is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Towels for Bathroom market on Amazon at a glance

Shoppers on Amazon United States searched for Waffle Towels for Bathroom 953K times last year and spent an estimated $317K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 953K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
953K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.0%
Market size, estimated
$317Ka year
Peak month
July1.5× the quietest month
Top search term
waffle towels212K searches a year

02 · Price

A sale here is worth $34.34.

Listings sell for $34.34 on average, from $9.12 to $72.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.34 that is $9K to $17K a year per listing.

Average price
$34.34inside the $15 to $100 sweet spot
Price range
$9.12–$72.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #91 within Towels. It carries 3,223 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#91in Towels
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,223per listing
Listings tracked
35

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Waffle Towels for Bathroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

12%

  • Brand 160%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 12%)

Demand

Waffle Towels for Bathroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Waffle Towels for Bathroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle towels212K/yr
  • waffle bath towels185K/yr
  • waffle towels for bathroom177K/yr
  • waffle weave bath towels40K/yr
  • casaluna towels42K/yr
  • waffle towel43K/yr
  • waffle weave towels35K/yr
  • waffle knit towels29K/yr
  • waffle bath towel26K/yr
  • waffle towel set25K/yr

Reviews and returns

What reviews say buyers love and hate about Waffle Towels for Bathroom

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waffle Towels for Bathroom questions

Answered from the same tracked data.