Waffle Blanket

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $662K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+28.6%

Conversion, latest week

1.4%

Market size, estimated

$662Ka year

Peak month

December1.7× the quietest month

Top search term

waffle blanket417K searches a year

Listings sell for $30.87 on average, from $10.84 to $91.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $30.87 that is $15K to $23K a year per listing.

Average price

$30.87inside the $15 to $100 sweet spot

Price range

$10.84–$91.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

4.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Bed Blankets. It carries 10,922 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Bed Blankets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

10,922per listing

Listings tracked

35

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months