waffle bath mat
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.84–$38.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$305K$305K/yr · 1.1M searches
Review moat
Okay1,605.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waffle bath mat is a $305K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
waffle bath mat market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $303K–$404K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 36 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- TYUU31%
- AMOAMI18%
- Smiry17%
- MIULEE16%
- GRLYUH5%
- ZALL4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -2.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top waffle bath mat search terms
- waffle bath mat657K/yr
- waffle bathroom rug78K/yr
- waffle bath mat non slip49K/yr
- waffle knit bath mat29K/yr
- waffle rugs for bathroom38K/yr
- waffle rug36K/yr
- non slip waffle bath mat31K/yr
- waffle weave bath mat22K/yr
- waffle bath mat set19K/yr
- waffle bathroom runner17K/yr
Top waffle bath mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki
TYUU$15.374.3★2,284 rev
AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown
AMOAMI$7.844.0★5,506 rev
Smiry Waffle Bath Mat 30X20 Extra Soft Absorbent Bathroom Rugs Brown
Smiry$9.664.4★674 rev
MIULEE Set of 2 Waffle Bathroom Rugs Boho Bath Mat Brown 18x30 Inch
MIULEE$24.114.1★2,134 rev
GRLYUH Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable 18 x 30
GRLYUH$14.784.2★412 rev
Newest
by launch date
MIULEE Waffle Bathroom Runner Rugs Boho Large Bath Mat 2x5(24x60) Brown
MIULEE$29.54127 rev
Smiry Waffle Bath Mat 30X20 Extra Soft Absorbent Bathroom Rugs Brown
Smiry$9.66674 rev
Smiry Waffle Bath Mat 72X24 Extra Soft Absorbent Bathroom Rugs Brown
Smiry$38.44674 rev
Dekafri Waffle Bath Mat Set of 2 Non Slip Waffle Rugs for Bathroom Super Absorbent & Quick Dry Soft Shower Mat for Bathroom & Kitchen Floor Machine Washable Bath Rugs (Brown)
Dekafri$28.1389 rev
GRLYUH Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable 18 x 30
GRLYUH$14.78412 rev
Trending
90-day click momentumMIULEE Waffle Bathroom Runner Rugs Boho Large Bath Mat 2x5(24x60) Brown
MIULEE$29.544.4★
Smiry Waffle Bath Mat 72X24 Extra Soft Absorbent Bathroom Rugs Brown
Smiry$38.444.4★
TYUU Pale Beige Bathroom Rug Waffle Bath Mat Non Slip Washable Super Absorbent Quick Dry Boho Farmhouse Bathroom Decor 30x20 / 18 x 26 Pale Beige
TYUU$19.064.3★
Smiry Waffle Bath Mat 30X20 Extra Soft Absorbent Bathroom Rugs Brown
Smiry$9.664.4★
Dekafri Waffle Bath Mat Set of 2 Non Slip Waffle Rugs for Bathroom Super Absorbent & Quick Dry Soft Shower Mat for Bathroom & Kitchen Floor Machine Washable Bath Rugs (Brown)
Dekafri$28.134.3★
What buyers say about waffle bath mat
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Awesome quality”
“Non slip”
“very absorbent”
“It is very comfortable”
“Worth it”
“the color is accurate”
“I like the sizes”
“As advertised”
“still look brand new”
What buyers complain about
“no real grip to floor”
“the size is not”
“The sticky backing came off”
“Cheap quality”
“was a little to thick to where my door moved it”
“Was I not supposed to wash it”
“not for the price”
“It doesnt seem very durable”
“Not as pictured”
“Kind of light and flimsy”
Top return reasons
Common questions
- Is waffle bath mat profitable to sell on Amazon United States?
- The niche generates $305K/yr across 15 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the waffle bath mat niche?
- 11 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in waffle bath mat?
- Top complaints mined from reviews: Grip, Size-Overall, Adhesion/Stickiness. The return rate is 5.5% — above our launch gate.
- When does demand for waffle bath mat peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the waffle bath mat niche?
- Listings span $7.84–$38.44; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.