Is votives profitable to sell on Amazon United States?

The niche generates $459K/yr across 84 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the votives niche?

40 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in votives?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 7.1% — above our launch gate.

When does demand for votives peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the votives niche?

Listings span $6.83–$65.17; the average listing price is $27.38 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

votives

Worth a look

Shows a sweet-spot price point ($27.38 avg), but high returns (7.1%) keeps it on the watch list.

Avg price

Incredible$27.38

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$6.83–$65.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good923.58

avg incumbent reviews — the moat a new listing must climb

Market size

Good$459K

$459K/yr · 523K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, votives is a $459K/yr Amazon United States market (523K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

votives market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $548K–$685K; units × avg price
Conversion rate: 3.2%
Avg BSR: #79
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 1.6%
Avg brand age: 39 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

27%

Top 20: 61%

Open market

45%

LETINE17%
DARJEN12%
TRIRITE7%
Volens7%
DEVI6%
Hlukana6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top votives search terms

glass votive candle holders88K/yr -5.1%2.4% conv.
gold votive candle holders82K/yr +5.1%3.0% conv.
gold votives29K/yr +7.7%3.3% conv.
clear votive candle holders30K/yr -7.5%3.6% conv.
votive candle holders bulk28K/yr -10.1%1.7% conv.
glass votives28K/yr -8.9%2.1% conv.
clear glass votive candle holders21K/yr +4.9%3.2% conv.
votive candles in glass29K/yr -9.9%3.1% conv.
gold tea light candle holders22K/yr -5.2%2.2% conv.
glass votive holders19K/yr -12.4%2.7% conv.

All search terms

Top votives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Pack Clear Glass Votive Candle Holders Vintage Candle Holder Bulk Tealight Candle Holders for Table Centerpieces Home Bridal Shower Birthday Christmas Thanksgiving Party Table Decor

Hlukana$21.754.7★530 rev

Letine 36-Pack Votive Candle Holders - Clear Glass Tea Light Holders - Glass Votive Candle Holder Bulk for Wedding Centerpieces/Home Table Decor/Propose/Christmas and Summer Party Decor

LETINE$28.174.7★1,362 rev

TRIRITE 24 Pack Votive Candle Holders Clear Glass Tea Light Candle Holder

TRIRITE$23.314.8★703 rev

LETINE Gold Votive Candle Holders Set of 36 - Speckled Mercury Gold Glass Candle Holder Bulk - Ideal Spring Summer Decor for Wedding Centerpiece TableValentines Day Decorations Indoor

LETINE$38.514.8★3,766 rev

DARJEN 24 Pcs Gold Tea Lights Candles Holders for Wedding Centerpieces Votive Candle Holders for Party Home Wedding Shower Decorations Table - Mercury Glass Votives

DARJEN$27.644.7★3,285 rev

Newest

by launch date

30 Pcs Clear Votive Candle Holders for Wedding Glass Tea Lights Holder

DEVI$17.10567 rev

1mo ago

BTGLLAS 6pcs Clear Glass Tea Light Holders - Votive Candle Holders Bulk for Weddings Events - Glass Votives for Wedding Centerpieces Christmas Thanksgiving - Candle Accessories Decor (6 Clear)

BTGLLAS$9.8090 rev

1y ago

NITIME 36 Pcs Assorted Gold Votive Candle Holders Tea Light Candle Holder Glass for Wedding Table Decor Gold Candle Holders for Table Centerpiece Brithday and Holiday Decorations

NITIME$37.78221 rev

2y ago

24 Pack Clear Glass Votive Candle Holders Vintage Candle Holder for Floating Candle Tealight Candle Holder for Table Centerpieces Home Bridal Shower Birthday Christmas Wedding Party Table Decoration

Qipecedm$20.13457 rev

2y ago

30 Pack Clear Glass Votive Candle Holders Vintage Candle Holder Bulk Tealight Candle Holders for Table Centerpieces Home Bridal Shower Birthday Christmas Thanksgiving Party Table Decor

Hlukana$21.75530 rev

2y ago

What buyers say about votives

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“the overall build quality is solid”

Value For Money13%

“Great Value”

Design-Overall10%

“classic design”

Brightness/Shine/Glow8%

“Lovely glow”

Size-Overall8%

“fit tea light candles perfectly”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Color7%

“Love the gold color”

Shape/Style5%

“Style”

Thickness4%

“Thick”

Strength2%

“are a sturdy glass material”

What buyers complain about

Size-Overall31%

“I was a little worried they would be too big”

Quality-Overall8%

“Very cheap looking”

Weight Heavy6%

“These candle holders were a heavy”

Smell4%

“have a weird chemically smell from the plastic because it's glass”

Thickness3%

“The glass is kind of thin”

Value For Money2%

“They look far more expensive than they are”

Color2%

“I did not see the green tint that others reported”

Strength2%

“Fragile”

Ease Of Cleaning2%

“each had to be wiped hard to clean before being used”

Remote Control2%

“Wish they had a remote”

Top return reasons

Size-Overall55%

Color11%

Value For Money9%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Quality-Overall2%

Shape/Style2%

Display Colors2%

Functionality-Overall2%

Product Condition1%

Common questions

Is votives profitable to sell on Amazon United States?: The niche generates $459K/yr across 84 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the votives niche?: 40 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in votives?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 7.1% — above our launch gate.
When does demand for votives peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the votives niche?: Listings span $6.83–$65.17; the average listing price is $27.38 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

votives

votives market data

Competition & brand share

Demand & seasonality

Top votives search terms

Top votives products on Amazon

Top sellers

Newest

Trending

What buyers say about votives

What buyers love

What buyers complain about

Top return reasons

Common questions

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