votive candles scented
Worth a lookShows low returns (1.2%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$9.83–$32.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great480.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 122K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, votive candles scented is a $65K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
votive candles scented market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $82K–$99K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 12.3%
- Avg brand age
- 51 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
38%
Top 20: 86%
Open market
20%
- Aroma Naturals26%
- CW STUDIO19%
- Light In The Dark13%
- General Wax & Candle Company8%
- Hyoola7%
- YOSICIL6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Top votive candles scented search terms
- scented votive candles61K/yr
- votive candles scented41K/yr
- scented votive candles bulk9K/yr
- scented votives5K/yr
- scented votive candles clearance sale5K/yr
Top votive candles scented products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aroma Naturals Votive Candles with Orange Clove and Cinnamon Essential Oil White Scented Peace Pearl 5.5x3.75x2 Inch (Pack of 6)
Aroma Naturals$12.294.3★760 rev
Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.584.7★15 rev
Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift
CW STUDIO$10.613.7★8 rev
Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit
YOSICIL$15.994.0★494 rev
Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.274.3★8 rev
Newest
by launch date
Aromatherapy Candles Set - 24 Pack Scented Candles with 12 Natural Fragrances Votive Candles in Clear Plastic Jars for Home Decor Stress Relief Sleep Ideal Gift for Women Mothers Day Birthday.
Wfmolcand$24.402,089 rev
Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.5815 rev
Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift
CW STUDIO$10.618 rev
Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.278 rev
Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit
YOSICIL$15.99494 rev
Trending
90-day click momentumScented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.584.7★
Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box
CW STUDIO$10.274.3★
Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift
CW STUDIO$10.613.7★
Aromatherapy Candles Set - 24 Pack Scented Candles with 12 Natural Fragrances Votive Candles in Clear Plastic Jars for Home Decor Stress Relief Sleep Ideal Gift for Women Mothers Day Birthday.
Wfmolcand$24.404.6★
Aroma Naturals Ambiance 6 Count Votive Candles
Aroma Naturals$13.654.4★
What buyers say about votive candles scented
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“They shine very brightly”
“Great Candle quality”
“They were inexpensive”
“The color is okay”
“Long Lasting”
“Its the perfect size”
“Gift”
“AS MENTIONED”
“They do burn cleanly and quickly”
What buyers complain about
“It smells artificial now”
“These candles are very small”
“Bad burning quality”
“I had it burning all the time”
“Not worth the price”
“Crappy”
“The candle only lasted 5 hours of burn time”
“hot pink in color”
“they caused asthma attack”
“Color in photograph is misleading”
Top return reasons
Common questions
- Is votive candles scented profitable to sell on Amazon United States?
- The niche generates $65K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the votive candles scented niche?
- 15 brands and 21 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in votive candles scented?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for votive candles scented peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the votive candles scented niche?
- Listings span $9.83–$32.55; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.