Votive Candles Scented

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

3.2%

Market size, estimated

$65Ka year

Peak month

December3.4× the quietest month

Top search term

scented votive candles61K searches a year

Listings sell for $16.43 on average, from $9.83 to $32.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.43 that is $2K to $4K a year per listing.

Average price

$16.43inside the $15 to $100 sweet spot

Price range

$9.83–$32.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #68 within Candles. It carries 481 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

12.3%

Average rank

#68in Candles

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

481per listing

Listings tracked

36

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months