Is votive candles profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 62 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the votive candles niche?

37 brands and 53 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in votive candles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 3.1%.

When does demand for votive candles peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the votive candles niche?

Listings span $6.78–$61.17; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 5,351 reviews — the moat a new listing must climb.

votive candles

Worth a look

Shows a sweet-spot price point ($21.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 1.2M searches

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$6.78–$61.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Bad5,350.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, votive candles is a $1.4M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

votive candles market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 5.5%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.9%
Avg brand age: 54 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

32%

Top 20: 67%

Open market

45%

Hosley17%
Housecret11%
CANDWAX8%
Stonebriar7%
Homemory7%
CW STUDIO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top votive candles search terms

votive candles638K/yr -21.5%4.7% conv.
votives88K/yr -2.2%2.5% conv.
votive candles bulk68K/yr -18.5%5.0% conv.
scented votive candles61K/yr -24.0%1.9% conv.
candle votives42K/yr +2.2%1.5% conv.
votive candles scented41K/yr -17.8%2.0% conv.
white votive candles34K/yr -0.9%5.8% conv.
votive candle33K/yr -5.2%2.5% conv.
votive28K/yr +2.6%1.5% conv.
veladoras31K/yr -24.9%0.4% conv.

All search terms

Top votive candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Housecret 24 Pack Warm White Unscented Clear Glass Filled Votive Candles. Hand Poured Wax Candle Ideal Gifts for Aromatherapy Spa Weddings Birthdays Holidays Party

Housecret$21.994.6★924 rev

Hosley Unscented White Votive Candles 72-Pack Clean-Burning Long-Lasting 10-12 Hour Burn Ideal for Weddings Home Dcor Spa Events Bulk Value for Versatile Use

Hosley$28.144.3★6,007 rev

Hosley Set of 30 Unscented White Votive Candles Bulk Pack Clean-Burning Long-Lasting 10-12 Hour Burn Time Ideal for Weddings Home Dcor Spa and Events

Hosley$19.254.3★6,007 rev

Homemory 24Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas

Homemory$10.614.7★76,727 rev

48-Pack Clear Glass Votive Candles 1012 Hour Long Burn Unscented Ivory Bulk Set for Weddings Events & Table Centerpieces Hosley

Hosley$37.434.5★4,677 rev

Newest

by launch date

CANDWAX Ivory Votive Candles Pack of 72 - Unscented Smokeless Long Lasting Small Candle Set - Ideal for Home Decor Spa Special Occasions Dinners and Parties - Votive Ivory Candles Bulk

CANDWAX$33.70185 rev

4mo ago

Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box

CW STUDIO$10.5815 rev

7mo ago

Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box

CW STUDIO$10.278 rev

7mo ago

CANDWAX Unscented Ivory Votive Candles Set of 36 - Clean-Burning Long-Lasting 15 Hour Burn - Ideal for Weddings Home Dcor Spa Events - Bulk Value for Versatile Use

CANDWAX$31.89185 rev

2y ago

CANDWAX Unscented White Votive Candles Set of 36 - Clean-Burning Long-Lasting 15 Hour Burn - Ideal for Weddings Home Dcor Spa Events - Bulk Value for Versatile Use

CANDWAX$30.84185 rev

2y ago

What buyers say about votive candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow20%

“lights are bright”

Quality-Overall15%

“they are really good quality and came fast”

Value For Money11%

“they are affordable”

Advertised Vs Actual Product9%

“As described”

Smell6%

“Beautiful fragrances”

Durability5%

“they still perform well overall”

Size-Overall4%

“They fit perfectly in my candle holders”

Ease Of Use3%

“Easy to use”

Battery Life3%

“The battery life is excellent”

Fire Resistance3%

“They do add some nice touches to house without all the smoke”

What buyers complain about

Size-Overall16%

“Even though they were bigger”

Quality-Overall12%

“Drop in quality”

Smell10%

“the smell is SO off-putting”

Flammable8%

“These burn pretty poorly”

Durability6%

“Half stopped working after 2 hours”

Value For Money5%

“Price isn't that great either”

Brightness/Shine/Glow4%

“Not very bright”

Advertised Vs Actual Product3%

“Not as advertised”

Color2%

“Very very yellow”

Bulb Flicker/Dimming/Color2%

“They flickering like a regular candle to give off the appearance of an actual candle”

Top return reasons

Size-Overall42%

Color11%

Value For Money9%

Bulb Flicker/Dimming/Color8%

Advertised Vs Actual Product7%

Brightness/Shine/Glow6%

Quality-Overall3%

Functionality-Overall3%

Alarm/Timer Accuracy2%

Defective Material/Parts2%

Common questions

Is votive candles profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 62 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the votive candles niche?: 37 brands and 53 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in votive candles?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 3.1%.
When does demand for votive candles peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the votive candles niche?: Listings span $6.78–$61.17; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 5,351 reviews — the moat a new listing must climb.