Votive Candles

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

5.5%

Market size, estimated

$1.4Ma year

Peak month

December2.9× the quietest month

Top search term

votive candles638K searches a year

Listings sell for $21.51 on average, from $6.78 to $61.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $21.51 that is $22K to $27K a year per listing.

Average price

$21.51inside the $15 to $100 sweet spot

Price range

$6.78–$61.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

3.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #32 within Candles. It carries 5,351 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#32in Candles

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

5,351per listing

Listings tracked

62

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months