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Volcano Diffuser

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Volcano Diffuser is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$719K/yr308K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 35 sellers

Flapen Score

Volcano Diffuser against its category

The dotted line is the Home & Kitchen average. Past it, Volcano Diffuser is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volcano Diffuser market on Amazon at a glance

Shoppers on Amazon United States searched for Volcano Diffuser 308K times last year and spent an estimated $719K. All 5 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $719K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
7.2%
Market size, estimated
$719Ka year
Top search term
voluspa diffuser47K searches a year

02 · Price

A sale here is worth $32.53.

Listings sell for $32.53 on average, from $9.86 to $44.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $32.53 that is $33K to $41K a year per listing.

Average price
$32.53inside the $15 to $100 sweet spot
Price range
$9.86–$44.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$33K–$41K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #159 within Home Fragrance. It carries 848 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#159in Home Fragrance
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Volcano Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 213%
  • Brand 312%
  • Brand 43%
  • Brand 52%

Demand

Volcano Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top Volcano Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voluspa diffuser47K/yr
  • capri blue diffuser29K/yr
  • capri blue diffuser oil37K/yr
  • volcano diffuser39K/yr
  • volcano essential oil18K/yr
  • voluspa reed diffuser17K/yr
  • capri blue volcano diffuser23K/yr
  • capri blue volcano diffuser oil11K/yr
  • volcano capri blue diffuser8K/yr
  • volcano diffuser oil21K/yr

Reviews and returns

What reviews say buyers love and hate about Volcano Diffuser

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.9%of orders come back
“Not a strong smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Volcano Diffuser questions

Answered from the same tracked data.