Visions
FailBuyers convert on only 0.1% of searches, so Visions is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $10K/yr127K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 74 sellers
Flapen Score
Visions against its category
The dotted line is the Home & Kitchen average. Past it, Visions is stronger. Inside it, weaker.
Market
The Visions market on Amazon at a glance
Shoppers on Amazon United States searched for Visions 127K times last year and spent an estimated $10K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $10Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- vision cookware40K searches a year
02 · Price
A sale here is worth $127.70.
Listings sell for $127.70 on average, from $18.86 to $490.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.70 that is $0 to $13K a year per listing.
- Average price
- $127.70above the $15 to $100 sweet spot
- Price range
- $18.86–$490.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #779 within Pots & Pans. It carries 165 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 44%
- Out of stock, average day
- 13.3%
- Average rank
- #779in Pots & Pans
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 165per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Visions products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Visions 1.5L Saucepan
- Price
- $113.96
- Rating
- 4.5/5
- Reviews
- 797
- Age
- 13y ago

Visions VS-338 3-Piece Glass Cookware Set with Lids Stovetop & Oven Safe Non-Porous Transparent 1L/1.25L/2.25L Includes 2 Random Color Kitchen towels
- Price
- $361.67
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago

VISIONS CP-8694 Cookpot 1.5L
- Price
- $91.29
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 12y ago

Corning Vision Visions 1 L. Amber Handled Lipped Saucepan with Lid
- Price
- $71.45
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 16y ago

VISIONS 3.5 Litre Pyroceram Brown Glass Stockpot with Glass Cover
- Price
- $137.80
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 12y ago
Trending
estimated 90-day click momentum
Visions 2.5L Saucepan
- Price
- $156.05
- Rating
- 4.5/5
- Reviews
- 797
- Age
- 13y ago

Glass Cooking Pot with Cover Heat Resistant Glass Saucepan Cooking Pot and Pan with Lid Glass Cookware Set Cooktop Safe for Pasta Noodle Soup Milk Baby Food Spaghetti(1.5L/50 OZ)
- Price
- $18.86
- Rating
- 4.0/5
- Reviews
- 226
- Age
- 3y ago

VISIONS CP-8697 Goulde Soup Pot 3.5L
- Price
- $134.47
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 13y ago

Visions 3738 3.5 Litre Pyroceram Glass Cookpot with Glass Cover Amber
- Price
- $130.62
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 12y ago

VISIONS 3.5 Litre Pyroceram Brown Glass Stockpot with Glass Cover
- Price
- $137.80
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 12y ago
Newest
by launch date
Visions VS-330 Glass Cookware 6P Set
- Price
- $490.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Visions VS-338 3-Piece Glass Cookware Set with Lids Stovetop & Oven Safe Non-Porous Transparent 1L/1.25L/2.25L Includes 2 Random Color Kitchen towels
- Price
- $361.67
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago

PEARL METAL Vision H CP-8690 Saucepan 3.4 gal (1.0 L) 6.3 inches (16 cm) Heat Resistant Glass Microwave Safe Dishwasher Safe
- Price
- $93.50
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 3y ago

Arcoroc x Nobilta Vitro Blooming Glass Casserole Pot 1.5L
- Price
- $55.34
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3y ago

Glass Cooking Pot with Cover Heat Resistant Glass Saucepan Cooking Pot and Pan with Lid Glass Cookware Set Cooktop Safe for Pasta Noodle Soup Milk Baby Food Spaghetti(1.5L/50 OZ)
- Price
- $18.86
- Rating
- 4.0/5
- Reviews
- 226
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 89%
Open market
3%
- VISIONS63%
- Corning18%
- caincosmetic11%
- Arcoroc x Nobilta2%
- CorningWare1%
- Generic1%
- Open — no brand owns it (3 brands, 3%)
Demand
Visions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Visions search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vision cookware40K/yr
- visions cookware23K/yr
- visions glass cookware21K/yr
- visions21K/yr
- corning visions cookware10K/yr
- vision glass cookware5K/yr
- visionware glass cookware3K/yr
- vision cookware glass set3K/yr
Reviews and returns
What reviews say buyers love and hate about Visions
We read the reviews and the return reasons for every product selling here.
“I only wish this glass pot was less expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Visions questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









