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Vintage Quilt

Fail

Buyers convert on only 0.3% of searches, so Vintage Quilt is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$45K/yr289K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
12%top-5 click share · 72 brands · 95 sellers

Flapen Score

Vintage Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Vintage Quilt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Quilt 289K times last year and spent an estimated $45K. The top 5 brands take 27% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
0.3%
Market size, estimated
$45Ka year
Peak month
March1.4× the quietest month
Top search term
floral quilt king51K searches a year

02 · Price

A sale here is worth $57.85.

Listings sell for $57.85 on average, from $16.45 to $174.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $57.85 that is $0 to $6K a year per listing.

Average price
$57.85inside the $15 to $100 sweet spot
Price range
$16.45–$174.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #268 within Quilts & Sets. It carries 1,844 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#268in Quilts & Sets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,844per listing
Listings tracked
209

04 · Newcomers

16 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
16Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vintage Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

72 falling

Sellers

95

Top-5 brand share

27%

Top 20: 67%

Top-5 click share

12%

Top 20: 32%

Open market

70%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Vintage Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vintage Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral quilt king51K/yr
  • patchwork comforter34K/yr
  • floral king quilt15K/yr
  • twin patchwork quilt17K/yr
  • patchwork bedding12K/yr
  • patchwork quilt twin15K/yr
  • country quilts queen size14K/yr
  • king floral quilt12K/yr
  • vintage quilts14K/yr
  • king patchwork quilt10K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Quilt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
14%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Its very large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vintage Quilt questions

Answered from the same tracked data.