Vintage Pillow Covers
FailBuyers convert on only 0.6% of searches, so Vintage Pillow Covers is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $56K/yr395K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 21%top-5 click share · 41 brands · 48 sellers
Flapen Score
Vintage Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Vintage Pillow Covers is stronger. Inside it, weaker.
Market
The Vintage Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Vintage Pillow Covers 395K times last year and spent an estimated $56K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $56Ka year
- Peak month
- January3.0× the quietest month
- Top search term
- block print pillow cover84K searches a year
02 · Price
A sale here is worth $23.83.
Listings sell for $23.83 on average, from $8.09 to $45.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.83 that is $0 to $2K a year per listing.
- Average price
- $23.83inside the $15 to $100 sweet spot
- Price range
- $8.09–$45.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #586 within Decorative Pillows, Inserts & Covers. It carries 454 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 98%
- Out of stock, average day
- 3.2%
- Average rank
- #586in Decorative Pillows, Inserts & Covers
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 454per listing
- Listings tracked
- 122
04 · Newcomers
12 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Vintage Pillow Covers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jillien Harbor The Camille Floral Block Print Pillow Cover Soft Blue and White Decorative Throw Pillow Cover Grandmillennial Home Decor 20 x 20
- Price
- $34.29
- Rating
- 4.8/5
- Reviews
- 236
- Age
- 2y ago
Sivirary Blue Green Block Print Pillow Covers 18x18 Inch Set of 2 Vintage Floral Spring Decorative Throw Pillow Cases Boho Cushion Covers Rustic Decoration Gift Farmhouse Sofa Couch Bed Decor
- Price
- $16.27
- Rating
- 4.6/5
- Reviews
- 886
- Age
- 2y ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 20x20 Inch Light Taupe
- Price
- $15.86
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
Ridhi Block Print Asparagus Green Pillow Cover 18 x 18 (Pack of 2) Decorative Couch Pillows for Living Room Farmhouse Chic Boho Cute Outdoor Pillows Covers Gifts for Spring Mothers Day
- Price
- $33.24
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 2y ago
DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Vintage Walnut
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 8mo ago
Trending
estimated 90-day click momentum
NextArt Floral Striped Pillow Covers 18x18 Vintage Farmhouse Pillows Covers Set of 2 Vintage Floral Throw Pillows Coco Brown Block Print Pillow Cover with Durable Double-Sided Jacquard
- Price
- $22.16
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Sage Green
- Price
- $16.82
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Moss Green
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
MIULEE Vintage Floral Print Throw Pillow Covers Set of 2 20x20 Blue Green
- Price
- $22.48
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
YZJZEDS Botanical Throw Pillow Covers Set of 2 18x18 Inch Moss
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 7mo ago
Newest
by launch dateMIULEE Vintage Floral Print Throw Pillow Covers Set of 2 20x20 Blue Green
- Price
- $22.48
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
NextArt Floral Striped Pillow Covers 18x18 Vintage Farmhouse Pillows Covers Set of 2 Vintage Floral Throw Pillows Coco Brown Block Print Pillow Cover with Durable Double-Sided Jacquard
- Price
- $22.16
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 4mo ago
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Moss Green
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 20x20 Inch Light Taupe
- Price
- $15.86
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
48
Est. top-5 brand share
56%
Top 20: 89%
Est. top-5 click share
21%
Top 20: 47%
Open market
37%
- Jillien Harbor18%
- DKwizme12%
- MIULEE11%
- Ridhi8%
- Foindtower7%
- CPC COTTON PRINT CLUB6%
Demand
Vintage Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Vintage Pillow Covers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- block print pillow cover84K/yr
- block print pillow covers29K/yr
- grandmillennial pillow covers34K/yr
- green floral pillow covers31K/yr
- brown floral pillow covers33K/yr
- vintage pillow22K/yr
- jillian harbor pillow covers18K/yr
- block print pillow17K/yr
- botanical pillow covers12K/yr
- green floral throw pillows11K/yr
Reviews and returns
What reviews say buyers love and hate about Vintage Pillow Covers
We read the reviews and the return reasons for every product selling here.
“darker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vintage Pillow Covers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data