Vintage Picture Frames
MaybeThe top 5 brands take only 28% of clicks. But demand is soft, at -3.6% this quarter, so Vintage Picture Frames is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $385K/yr568K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 21%top-5 click share · 62 brands · 70 sellers
Flapen Score
Vintage Picture Frames against its category
The dotted line is the Home & Kitchen average. Past it, Vintage Picture Frames is stronger. Inside it, weaker.
Market
The Vintage Picture Frames market on Amazon at a glance
Shoppers on Amazon United States searched for Vintage Picture Frames 568K times last year and spent an estimated $385K. The top 5 brands take 28% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.
- Searches, last 12 months
- 568K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $385Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- antique frames56K searches a year
02 · Price
A sale here is worth $26.08.
Listings sell for $26.08 on average, from $6.95 to $85.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $26.08 that is $0 to $3K a year per listing.
- Average price
- $26.08inside the $15 to $100 sweet spot
- Price range
- $6.95–$85.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,562 within Picture Frames. It carries 367 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #1,562in Picture Frames
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 367per listing
- Listings tracked
- 110
04 · Newcomers
17 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Vintage Picture Frames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
62 falling
Sellers
70
Top-5 brand share
28%
Top 20: 68%
Top-5 click share
21%
Top 20: 47%
Open market
68%
- Brand 18%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Vintage Picture Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Vintage Picture Frames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- antique frames56K/yr
- 8x10 vintage picture frame55K/yr
- vintage 8x10 picture frame37K/yr
- vintage frame set39K/yr
- 5x7 vintage picture frame34K/yr
- vintage picture frames 8x1029K/yr
- 4x6 vintage picture frame31K/yr
- vintage picture frame set34K/yr
- 8x10 picture frame vintage24K/yr
- vintage picture frames 4x621K/yr
Reviews and returns
What reviews say buyers love and hate about Vintage Picture Frames
We read the reviews and the return reasons for every product selling here.
“One frame was damaged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vintage Picture Frames questions
Answered from the same tracked data.









