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Vintage Picture Frames

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -3.6% this quarter, so Vintage Picture Frames is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$385K/yr568K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
21%top-5 click share · 62 brands · 70 sellers

Flapen Score

Vintage Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Vintage Picture Frames is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Picture Frames 568K times last year and spent an estimated $385K. The top 5 brands take 28% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
2.6%
Market size, estimated
$385Ka year
Peak month
November2.1× the quietest month
Top search term
antique frames56K searches a year

02 · Price

A sale here is worth $26.08.

Listings sell for $26.08 on average, from $6.95 to $85.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $26.08 that is $0 to $3K a year per listing.

Average price
$26.08inside the $15 to $100 sweet spot
Price range
$6.95–$85.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,562 within Picture Frames. It carries 367 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#1,562in Picture Frames
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
110

04 · Newcomers

17 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
17Amazon's first-year sales bar
Average brand age
26 months

Products

Top Vintage Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

70

Top-5 brand share

28%

Top 20: 68%

Top-5 click share

21%

Top 20: 47%

Open market

68%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Vintage Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Vintage Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique frames56K/yr
  • 8x10 vintage picture frame55K/yr
  • vintage 8x10 picture frame37K/yr
  • vintage frame set39K/yr
  • 5x7 vintage picture frame34K/yr
  • vintage picture frames 8x1029K/yr
  • 4x6 vintage picture frame31K/yr
  • vintage picture frame set34K/yr
  • 8x10 picture frame vintage24K/yr
  • vintage picture frames 4x621K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Picture Frames

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Frame Quality”
4.0%of orders come back
“One frame was damaged”
A buyer, on “Frame Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vintage Picture Frames questions

Answered from the same tracked data.