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Viking Roasting Pan

Fail

Shoppers spend an estimated $0 a year here, so Viking Roasting Pan is a Fail.

Flapen Score
12
12 / 100
Ranks 11,231 of 11,240 Home & Kitchen niches · −37 vs the category median of 49
Market size
$0/yr17K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 18 sellers

Flapen Score

Viking Roasting Pan against its category

The dotted line is the Home & Kitchen average. Past it, Viking Roasting Pan is stronger. Inside it, weaker.

12Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Roasting Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Roasting Pan 17K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 12 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
viking roasting pan5K searches a year

02 · Price

A sale here is worth $143.44.

Listings sell for $143.44 on average, from $67.63 to $180.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $143.44 that is $0 to $14K a year per listing.

Average price
$143.44above the $15 to $100 sweet spot
Price range
$67.63–$180.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #59 within Pots & Pans. It carries 1,762 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#59in Pots & Pans
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,762per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Viking Roasting Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 37%

Demand

Viking Roasting Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.2× · 8 of 12 months tracked

Search terms

Top Viking Roasting Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking roasting pan5K/yr
  • viking roasting pan with rack3K/yr
  • stainless steel roaster pan with lid4K/yr
  • turkey roaster with lid4K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Roasting Pan

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
5.7%of orders come back
“VERY MISLEADING”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Viking Roasting Pan questions

Answered from the same tracked data.