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vietnamese coffee drip

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 21Conversion 57Competition 15Returns 72Price range 7Avg price 50Brand share 0Review moat 42Quality gap 52

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.05

avg listing price — sweet spot $15–$100

Market size

Okay$225K

$225K/yr · 383K searches

Review moat

Okay2,274.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad$8.45–$15.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vietnamese coffee drip is a $225K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 35/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

vietnamese coffee drip market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
$181K–$241K
units × avg price
Conversion rate
4.9%
Avg BSR
#1,344
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
16.0%
Avg brand age
41 months
Avg seller age
167 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Thang Long70%
  • Birdee17%
  • BIMYJ7%
  • AMT5%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top vietnamese coffee drip search terms

  • vietnamese coffee dripper162K/yr
  • phin filter70K/yr
  • phin filter vietnamese coffee maker37K/yr
  • vietnamese coffee maker27K/yr
  • vietnamese coffee filter18K/yr
  • coffee phin12K/yr
  • phin coffee filter14K/yr
  • vietnamese phin filter8K/yr
  • vietnamese coffee phin7K/yr
  • vietnamese phin6K/yr
All search terms

Top vietnamese coffee drip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$34K30%$67K45%$101K60%$135K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about vietnamese coffee drip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“it seems well made”

Ease Of Cleaning14%

“it cleans up easily after use”

Ease Of Use8%

“Easy to use”

Size-Overall6%

“Its the perfect size”

Strength5%

“Its very sturdy”

Value For Money4%

“Love that this was so affordable”

Design-Overall4%

“Excellent Design”

Advertised Vs Actual Product4%

“it works as advertised”

Color3%

“hear colors kind of amazing”

Thickness3%

“Great quality thick stainless steel”

What buyers complain about

Quality-Overall15%

“Bad quality”

Jamming/Clogging12%

“Defective and clogged phin product”

Functionality-Overall10%

“Ive struggled to brew effectively regardless of coffee grind size”

Product Condition7%

“Unit was not brand new”

Filtration7%

“Scratches on filter”

Size-Overall5%

“Holes too large”

Sharpness5%

“Lid edge is very sharp”

Rusts/Corrodes5%

“Rusting after a few weeks”

Instructions/User Manual/Troubleshooting5%

“No instructions included”

Temperature Retention2%

“My filter is taking sooooo long to brew my coffee where my hot water turned cold”

Top return reasons

Size-Overall51%
Filtration14%
Functionality-Overall8%
Leak-Proof5%
Quality-Overall4%
Advertised Vs Actual Product4%
Value For Money3%
Rusts/Corrodes2%
Product Condition2%
Compatibility-Overall1%

Common questions

Is vietnamese coffee drip profitable to sell on Amazon United States?
The niche generates $225K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (35/100).
How competitive is the vietnamese coffee drip niche?
4 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vietnamese coffee drip?
Top complaints mined from reviews: Quality-Overall, Jamming/Clogging, Functionality-Overall. The return rate is 2.1%.
When does demand for vietnamese coffee drip peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the vietnamese coffee drip niche?
Listings span $8.45–$15.53; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.