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Vibe Mattress

Fail

The top 5 products take 100% of clicks, so Vibe Mattress is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$217K/yr65K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Vibe Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Vibe Mattress is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vibe Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Vibe Mattress 65K times last year and spent an estimated $217K. One brand takes every click. Demand peaks in Aug. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
0.9%
Market size, estimated
$217Ka year
Peak month
August1.4× the quietest month
Top search term
vibe mattress44K searches a year

02 · Price

A sale here is worth $357.87.

Listings sell for $357.87 on average, from $269.31 to $461.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $357.87 that is $36K to $89K a year per listing.

Average price
$357.87above the $15 to $100 sweet spot
Price range
$269.31–$461.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$36K–$89K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Mattresses & Box Springs. It carries 42,448 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Mattresses & Box Springs
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
42,448per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Vibe Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Vibe Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.4×

Search terms

Top Vibe Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vibe mattress44K/yr
  • vibe mattress queen9K/yr
  • vibe gel memory foam mattress5K/yr
  • vibe gel memory foam 12-inch mattress queen3K/yr
  • vibe queen mattress2K/yr
  • vibe mattresses933/yr

Reviews and returns

What reviews say buyers love and hate about Vibe Mattress

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Durability”
2.1%of orders come back
“it completely came apart”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vibe Mattress questions

Answered from the same tracked data.