Skip to content

Vera Wang Sheets

Fail

The top 5 brands take 100% of clicks, so Vera Wang Sheets is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$40K/yr91K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
73%top-5 click share · 2 brands · 8 sellers

Flapen Score

Vera Wang Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Vera Wang Sheets is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vera Wang Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Vera Wang Sheets 91K times last year and spent an estimated $40K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.6%
Market size, estimated
$40Ka year
Peak month
December1.4× the quietest month
Top search term
vera wang sheets56K searches a year

02 · Price

A sale here is worth $77.63.

Listings sell for $77.63 on average, from $57.45 to $118.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $77.63 that is $0 to $8K a year per listing.

Average price
$77.63inside the $15 to $100 sweet spot
Price range
$57.45–$118.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #636 within Sheets & Pillowcases. It carries 1,832 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#636in Sheets & Pillowcases
Average rating
3.51 starsAmazon United States average 4.42 stars
Average reviews
1,832per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vera Wang Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Vera Wang Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vera Wang Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vera wang sheets56K/yr
  • simply vera wang sheets18K/yr
  • vera wang sheets queen9K/yr
  • vera wang sheets king7K/yr
  • simply vera wang sheets 800 egyptian cotton queen581/yr
  • vera wang sheets queen set196/yr

Reviews and returns

What reviews say buyers love and hate about Vera Wang Sheets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Quality-Overall”
5.1%of orders come back
“Poor quality compared to the sheets I bought in the store”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vera Wang Sheets questions

Answered from the same tracked data.