Vera Bradley Beach Towel

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

+88.6%

Conversion, latest week

2.0%

Market size, estimated

$37Ka year

Top search term

vera bradley beach towel16K searches a year

Listings sell for $40.79 on average, from $9.68 to $195.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $40.79 that is $0 to $4K a year per listing.

Average price

$40.79inside the $15 to $100 sweet spot

Price range

$9.68–$195.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #3,647 within Towels. It carries 764 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

11.2%

Average rank

#3,647in Towels

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

764per listing

Listings tracked

40

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months