vera bradley beach towel
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.79avg listing price — sweet spot $15–$100
Growth
Great+88.6%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Review moat
Good763.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$9.68–$195.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, vera bradley beach towel is a $37K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
vera bradley beach towel market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,647
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 11.2%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
22
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
5%
- Lilly Pulitzer66%
- Vera Bradley20%
- Nicole Miller New York3%
- HENBAY3%
- kate spade new york1%
- Betsey Johnson1%
- Open — no brand owns it (6 brands, 5%)
Top vera bradley beach towel search terms
- vera bradley beach towel16K/yr
- lilly pulitzer beach towel10K/yr
- kate spade beach towel5K/yr
- lilly pulitzer towel5K/yr
- vera bradley towel5K/yr
- lily pulitzer beach towels4K/yr
Top vera bradley beach towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lilly Pulitzer Oversized Beach Towel - Extra Large Pool Towel for Adults - 40 x 70 in
Lilly Pulitzer$49.684.8★360 rev
Cotton Looped Terry Beach Towel Daffodils One Size
Vera Bradley$26.134.8★625 rev
Lilly Pulitzer Oversized Pool/Beach Towel 40 x 70 Large Terry Cloth Towel for Adults Soleil It On Me
Lilly Pulitzer$49.754.8★360 rev
Lilly Pulitzer Oversized Pool/Beach Towel 40 x 70 Large Terry Cloth Towel for Adults Pink/Green Palm Tree Print Suite Views
Lilly Pulitzer$49.594.8★360 rev
Lilly Pulitzer Water Resistant Vinyl Beach Day Pouch Zipper Bag Includes Drink Hugger Small Pouch and Towel Clips Lilly Garden Home
Lilly Pulitzer$34.904.7★1,116 rev
Newest
by launch date
Lilly Pulitzer Oversized Pool and Beach Towel Plush 40 x 72 Large Cotton Towel for Adults Shelden
Lilly Pulitzer$49.669 rev
Lilly Pulitzer Oversized Pool/Beach Towel 40 x 72 Large Cotton Patterned Towel with Scalloped Edges for Adults (Conch Shell Pink Burst of Joy)
Lilly Pulitzer$53.7655 rev
Lilly Pulitzer Oversized Pool and Beach Towel 40 x 72 Large Cotton Towel for Adults (Sun Tiles Home)
Lilly Pulitzer$49.949 rev
Lilly Pulitzer Water Resistant Vinyl Beach Day Pouch Zipper Bag Includes Drink Hugger Small Pouch and Towel Clips Lilly Garden Home
Lilly Pulitzer$34.901,116 rev
Lilly Pulitzer Scalloped Oversized Pool and Beach Towel 40 x 72 Large Cotton Towel for Adults Lilly Garden Home
Lilly Pulitzer$53.8955 rev
Trending
90-day click momentumLilly Pulitzer Oversized Pool/Beach Towel 40 x 72 Large Cotton Patterned Towel with Scalloped Edges for Adults (Conch Shell Pink Burst of Joy)
Lilly Pulitzer$53.764.8★
Lilly Pulitzer Oversized Pool and Beach Towel Plush 40 x 72 Large Cotton Towel for Adults Shelden
Lilly Pulitzer$49.664.8★
Lilly Pulitzer Large Travel Tote Bag with Hat Holder Strap Caning Beach Bag with Tassel Keychain (Lilly Garden Home)
Lilly Pulitzer$66.394.4★
Lilly Pulitzer Water Resistant Vinyl Beach Day Pouch Zipper Bag Includes Drink Hugger Small Pouch and Towel Clips Lilly Garden Home
Lilly Pulitzer$34.904.7★
Lilly Pulitzer Scalloped Oversized Pool and Beach Towel 40 x 72 Large Cotton Towel for Adults Lilly Garden Home
Lilly Pulitzer$53.894.8★
What buyers say about vera bradley beach towel
What buyers praise and complain about, mined from review topics.What buyers love
“Its the perfect size- holds everything for a beach or pool trip without being overwhelming”
“Everything about this towel is high quality”
“colors are bright”
“soft to the touch”
“has a great unique design”
“The material is so nice”
“The beauty and thickness of this towel makes it a perfect gift”
“They do absorb well”
“It feels durable”
“Convenient”
What buyers complain about
“the edging makes it appear thicker than it is”
“Sub standard quality”
“The towel itself is huge”
“It just doesnt from like a $68 bag”
“already falling apart upon arrival”
“Not even a little absorbent”
“not a towel that actually dries you off”
“it is not soft whatsoever”
“I was quite surprised by how thin”
“Not what was detailed to be”
Top return reasons
Common questions
- Is vera bradley beach towel profitable to sell on Amazon United States?
- The niche generates $37K/yr across 40 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the vera bradley beach towel niche?
- 12 brands and 22 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in vera bradley beach towel?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.8%.
- What does it cost to enter the vera bradley beach towel niche?
- Listings span $9.68–$195.00; the average listing price is $40.79 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.