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velvet pumpkins

Worth a look

Shows demand growing +274.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 99Conversion 19Competition 85Returns 14Price range 78Avg price 83Brand share 91Review moat 92Quality gap 24

Growth

Incredible+274.9%

90-day search growth — must beat 0% to launch

Review moat

Great153.24

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Price range

Great$5.92–$49.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Market size

Bad$44K

$44K/yr · 163K searches

According to Flapen's Amazon United States niche tracking, velvet pumpkins is a $44K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

velvet pumpkins market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$73K–$91K
units × avg price
Conversion rate
1.5%
Avg BSR
#2,516
Page quality
0%
Prime
78%
Sponsored
56%
Out of stock
21.1%
Avg brand age
28 months
Avg seller age
206 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

42

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

30%

Top 20: 66%

Open market

51%

  • Winlyn16%
  • Your Heart's Content8%
  • Diahom8%
  • Whaline6%
  • Ogrmar5%
  • Bucherry5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +274.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 81.5×

Top velvet pumpkins search terms

  • velvet pumpkins73K/yr
  • velvet pumpkins for decorating28K/yr
  • velvet pumpkin10K/yr
  • fabric pumpkins14K/yr
  • mini velvet pumpkins7K/yr
  • velvet pumpkins fall decor7K/yr
  • fabric pumpkins fall decor11K/yr
  • large velvet pumpkins4K/yr
  • small velvet pumpkins6K/yr
  • cloth pumpkins for decorating4K/yr
All search terms

Top velvet pumpkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about velvet pumpkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall, this is a high quality, well made fall decor item that look and feel great and are a great value for the money”

Color12%

“Colors are vibrant”

Soft Feel12%

“the velvet feels soft”

Design-Overall7%

“These pumpkin designs are pretty nice”

Size-Overall6%

“they are a nice size”

Material Quality6%

“the fabric is well attached”

Value For Money6%

“This is a great deal for 12 of them”

Weight Light5%

“it does make the mini pumpkins lightweight”

Display-Overall4%

“look great displayed together”

Assembly/Installation2%

“Seem well put together”

What buyers complain about

Size-Overall19%

“Bigger than they appear in ad”

Quality-Overall9%

“Cheap looking”

Value For Money5%

“feels a lot more expensive than they are”

Hard Feel4%

“it feels like some basic foam inside of them--not soft”

Cushion2%

“I thought they were going to be soft and heavier, like pillows; the outer fabric is soft,”

Adhesion/Stickiness1%

“Well made, maybe a little bit of glue gun residue and some of the stems are off center”

Strength1%

“the stems feel flimsy for the price”

Color1%

“the colors will likely fade or dull with time if they seem too bold straight from the package”

Eco Friendliness1%

“which is terrible for the environment if so”

Top return reasons

Size-Overall32%
Color29%
Advertised Vs Actual Product14%
Quality-Overall9%
Value For Money7%
Add-Ons/Attachments4%
Display Colors2%
Product Condition1%
Color Fading/Discoloration1%
Defective Material/Parts1%

Common questions

Is velvet pumpkins profitable to sell on Amazon United States?
The niche generates $44K/yr across 63 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +274.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the velvet pumpkins niche?
40 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in velvet pumpkins?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 8.0% — above our launch gate.
When does demand for velvet pumpkins peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 81.5× the quietest.
What does it cost to enter the velvet pumpkins niche?
Listings span $5.92–$49.40; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.