Velvet Pillows

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

1.6%

Market size, estimated

$291Ka year

Peak month

March1.9× the quietest month

Top search term

sage green pillow covers188K searches a year

Listings sell for $17.42 on average, from $7.76 to $32.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.42 that is $2K to $4K a year per listing.

Average price

$17.42inside the $15 to $100 sweet spot

Price range

$7.76–$32.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Decorative Pillows, Inserts & Covers. It carries 6,910 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#329in Decorative Pillows, Inserts & Covers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

6,910per listing

Listings tracked

79

15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months