Velvet Pillow Covers 22x22
MaybeShoppers spend an estimated $2.0M a year here. But the average product has 51,797 reviews to catch up to, so Velvet Pillow Covers 22x22 is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $2.0M/yr675K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 12 sellers
Flapen Score
Velvet Pillow Covers 22x22 against its category
The dotted line is the Home & Kitchen average. Past it, Velvet Pillow Covers 22x22 is stronger. Inside it, weaker.
Market
The Velvet Pillow Covers 22x22 market on Amazon at a glance
Shoppers on Amazon United States searched for Velvet Pillow Covers 22x22 675K times last year and spent an estimated $2.0M. The top 5 brands take 96% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 675K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $2.0Ma year
- Top search term
- 22x22 pillow insert353K searches a year
02 · Price
A sale here is worth $26.03.
Listings sell for $26.03 on average, from $16.07 to $34.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $26.03 that is $208K to $260K a year per listing.
- Average price
- $26.03inside the $15 to $100 sweet spot
- Price range
- $16.07–$34.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $208K–$260K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #17 within Decorative Pillows, Inserts & Covers. It carries 51,797 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #17in Decorative Pillows, Inserts & Covers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 51,797per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Velvet Pillow Covers 22x22 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (0%)
Demand
Velvet Pillow Covers 22x22 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5× · 7 of 12 months tracked
Search terms
Top Velvet Pillow Covers 22x22 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 22x22 pillow insert353K/yr
- 22 x 22 pillow insert57K/yr
- pillow inserts 22x22 set of 245K/yr
- 22x22 pillow31K/yr
- pillow inserts 22x2225K/yr
- 22x22 pillow inserts19K/yr
- 22 inch pillow insert19K/yr
- 22 pillow insert15K/yr
- throw pillow inserts 22x2214K/yr
- 22x22 pillow insert set of 28K/yr
Reviews and returns
What reviews say buyers love and hate about Velvet Pillow Covers 22x22
We read the reviews and the return reasons for every product selling here.
“Less fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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FAQ
Common Velvet Pillow Covers 22x22 questions
Answered from the same tracked data.