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46

velvet curtains

Skip it

High returns (9.6%) — this niche doesn't clear our bar today.

Market size 42Growth 22Conversion 15Competition 78Returns 9Price range 95Avg price 95Brand share 77Review moat 54Quality gap 23

Avg price

Incredible$32.13

avg listing price — sweet spot $15–$100

Price range

Incredible$20.36–$54.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,347.14

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$219K

$219K/yr · 582K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, velvet curtains is a $219K/yr Amazon United States market (582K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

velvet curtains market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$257K–$321K
units × avg price
Conversion rate
1.2%
Avg BSR
#454
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
0.5%
Avg brand age
42 months
Avg seller age
165 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

28

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

37%

Top 20: 74%

Open market

36%

  • MIULEE26%
  • RYB HOME13%
  • BGment8%
  • Topfinel7%
  • Drapenova6%
  • NICETOWN5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -6.6% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.1×

Top velvet curtains search terms

  • green velvet curtains170K/yr
  • velvet curtains blackout41K/yr
  • crushed velvet curtains55K/yr
  • velvet curtains luxury fabric34K/yr
  • blackout velvet curtains38K/yr
  • olive green velvet curtains34K/yr
  • velvet curtains luxury7K/yr
  • dark green velvet curtains33K/yr
  • velvet green curtains33K/yr
  • velvet curtains for living room15K/yr
All search terms

Top velvet curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$26K16%$35K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about velvet curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Accurate color”

Quality-Overall19%

“good quality, it's been a few months and they are holding up great”

Value For Money10%

“Fair priced”

Upholstery/Fabric Quality8%

“soft fabric”

Soft Feel8%

“Buttery soft”

Material Quality5%

“Great material”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Size-Overall3%

“Perfect fit”

Thickness2%

“The fabric is thick enough to retain heat in the house”

Design-Overall2%

“Pure Elegance”

What buyers complain about

Color22%

“Color was slightly off”

Advertised Vs Actual Product7%

“Not as described”

Thickness5%

“its obviously not thick enough”

Size-Overall4%

“These are currently in the dining room which is too small”

Value For Money4%

“definitely cheaper”

Quality-Overall3%

“Now i wondering if the things i returned to amazon will not do quality control and my old address is still atrached and resell them”

Material Quality2%

“More like cheap plush”

Weight Heavy2%

“They are a little heavy for a cheap hanging system”

Durability2%

“Opening and closing the curtains over time will break them”

Brightness/Shine/Glow2%

“The brightness of this is dim”

Top return reasons

Color47%
Size-Overall25%
Material Quality5%
Advertised Vs Actual Product5%
Display Colors5%
Value For Money2%
Quality-Overall1%
Weight Heavy1%
Thin1%
Product Condition1%

Common questions

Is velvet curtains profitable to sell on Amazon United States?
The niche generates $219K/yr across 44 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
How competitive is the velvet curtains niche?
23 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in velvet curtains?
Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 9.6% — above our launch gate.
When does demand for velvet curtains peak?
Demand peaks in Jan–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the velvet curtains niche?
Listings span $20.36–$54.43; the average listing price is $32.13 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.