Skip to content

Velvet Curtains

Fail

An estimated 9.6% of orders come back, so Velvet Curtains is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$219K/yr582K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
37%top-5 click share · 23 brands · 28 sellers

Flapen Score

Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Velvet Curtains is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Curtains 582K times last year and spent an estimated $219K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
582K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
1.2%
Market size, estimated
$219Ka year
Peak month
January3.1× the quietest month
Top search term
green velvet curtains170K searches a year

02 · Price

A sale here is worth $32.13.

Listings sell for $32.13 on average, from $20.36 to $54.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $32.13 that is $3K to $8K a year per listing.

Average price
$32.13inside the $15 to $100 sweet spot
Price range
$20.36–$54.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #454 within Window Treatments. It carries 1,347 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#454in Window Treatments
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,347per listing
Listings tracked
44

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

28

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

37%

Top 20: 74%

Open market

36%

  • Brand 126%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green velvet curtains170K/yr
  • velvet curtains blackout41K/yr
  • crushed velvet curtains55K/yr
  • velvet curtains luxury fabric34K/yr
  • blackout velvet curtains38K/yr
  • olive green velvet curtains34K/yr
  • velvet curtains luxury7K/yr
  • dark green velvet curtains33K/yr
  • velvet green curtains33K/yr
  • velvet curtains for living room15K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Curtains

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
22%of negative reviews mention “Color”
9.6%of orders come back
“Color was slightly off”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Velvet Curtains questions

Answered from the same tracked data.