Is Velvet Comforter profitable to sell on Amazon United States?

Flapen scores Velvet Comforter 45 out of 100 on Amazon United States, a Fail. Shoppers spend $314K a year across 105 tracked products. 5 of the 22 products launched in the last year cleared the first-year sales bar. Search demand grew -37.9% in the last 90 days.

How competitive is the Velvet Comforter niche on Amazon United States?

35 brands and 41 sellers compete in Velvet Comforter on Amazon United States. The top 5 Velvet Comforter products take 21% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Velvet Comforter?

Velvet Comforter buyers on Amazon United States complain most about Size-Overall, Thickness, and Color. An estimated 7.4% of orders come back, which is high.

When does demand for Velvet Comforter peak?

Search demand for Velvet Comforter on Amazon United States peaks in Jan–Oct–Nov–Dec, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Velvet Comforter niche?

Velvet Comforter sells for $64.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $19.95 to $135.93. The average product has 1,376 reviews, the count a new listing must catch up to.

Velvet Comforter

Fail

Buyers convert on only 0.4% of searches, so Velvet Comforter is a Fail.

Filters High Returns High Price

Flapen Score: 45
45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size: $314K/yr1.2M searches / yr
90-day growth: -37.9%search demand this quarter
Competition: 21%top-5 click share · 35 brands · 41 sellers

Flapen Score

Velvet Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Velvet Comforter is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Velvet Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Comforter 1.2M times last year and spent an estimated $314K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months: 1.2M
Growth, 90 days vs prior 90: -37.9%
Conversion, latest week: 0.4%
Market size, estimated: $314Ka year
Peak month: November3.5× the quietest month
Top search term: velvet quilt233K searches a year

02 · Price

A sale here is worth $64.12.

Listings sell for $64.12 on average, from $19.95 to $135.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $64.12 that is $0 to $6K a year per listing.

Average price: $64.12inside the $15 to $100 sweet spot
Price range: $19.95–$135.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #268 within Comforters & Sets. It carries 1,376 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 16.6%
Average rank: #268in Comforters & Sets
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 1,376per listing
Listings tracked: 105

04 · Newcomers

5 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 22
Successful launches: 5Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Velvet Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

21%

Top 20: 53%

Open market

33%

Brand 121%
Brand 220%
Brand 310%
Brand 46%
Brand 56%
Brand 65%

Demand

Velvet Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Velvet Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

velvet quilt233K/yr -43.1%0.1% conv.
velvet comforter146K/yr -30.8%0.2% conv.
velvet quilt king129K/yr -45.2%0.3% conv.
velvet comforter king115K/yr -43.5%0.2% conv.
velvet bedding87K/yr -42.8%0.1% conv.
velvet comforter queen74K/yr -44.4%0.2% conv.
velvet bedspread52K/yr -27.6%0.1% conv.
velvet quilt queen68K/yr -45.8%0.3% conv.
velvet comforter set42K/yr -25.7%0.1% conv.
velvet quilt set34K/yr -26.7%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Velvet Comforter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”

8%of negative reviews mention “Size-Overall”

7.4%of orders come back

“Runs small”

A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Velvet Comforter questions

Answered from the same tracked data.

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