vellux blanket
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Price range
Incredible$18.11–$45.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 235K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad30,782.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vellux blanket is a $152K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
vellux blanket market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $112K–$140K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.6%
- Avg brand age
- 44 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
6%
- Vellux46%
- Bedsure23%
- Utopia Bedding20%
- BEDLORE2%
- Whale Flotilla2%
- PHF2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -35.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top vellux blanket search terms
- vellux blanket30K/yr
- sherpa blanket queen44K/yr
- cobertor para cama queen12K/yr
- vellux blankets queen size15K/yr
- queen sherpa blanket19K/yr
- utopia bedding blanket8K/yr
- velux blanket queen9K/yr
- fluffy queen blanket10K/yr
- beige blanket queen7K/yr
- thick queen blanket10K/yr
Top vellux blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vellux Original Blanket Queen Size 90x90 Blue
Vellux$36.064.4★10,944 rev
Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Blanket for Camping Travel Lightweight Cozy Anti-Static Room Home Decor Gifts for Husband and Men 90x90 inches
Bedsure$20.404.6★178,367 rev
Utopia Bedding Fleece Blanket Queen Size Grey (90x90 Inches) Ultra Soft Warm Lightweight Microfiber Breathable Anti-Static Cozy Bed Blanket All-Season Home Decor Gift for Women and Men
Utopia Bedding$19.574.6★90,752 rev
Utopia Bedding Sherpa Blanket Queen Size (Grey 90x90 Inches) - Soft Warm Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel
Utopia Bedding$26.334.7★24,635 rev
The Original Vellux Blanket - Soft Warm Insulated Pet-Friendly Home Bed & Sofa - Moss Twin 66 x 90
Vellux$28.964.4★10,944 rev
Newest
by launch date
Ultra Soft Fleece Blanket Queen Size - Flannel Fleece Luxury Queen Blanket - Lightweight for Couch Bed Chair - Thick Warm and Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Grey
CGK Unlimited$25.461,896 rev
Vellux 100% Cotton Blanket Queen 90x90 Pacific Blue
Vellux$36.04197 rev
Sherpa Blankets Queen Size - Fleece Queen Blanket for Bed Soft and Warm Throw Blanket for Winter 90 x 90 Sage Green
Kozyhvn$21.49314 rev
Bedsure Sherpa Blanket Queen Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 90x90 Inches
Bedsure$40.192,006 rev
Bedsure GentleSoft 100% Cotton Blanket Queen Size for Bed - Cooling Breathable and Lightweight Soft Cozy Textured Herringbone Woven Summer Blanket for Home Decor Linen Beige 90x90 inches
Bedsure$30.272,996 rev
Trending
90-day click momentumSherpa Blankets Queen Size - Fleece Queen Blanket for Bed Soft and Warm Throw Blanket for Winter 90 x 90 Sage Green
Kozyhvn$21.494.3★
Vellux Original Blanket Queen Size 90x90 Sage Green
Vellux$31.534.4★
Ultra Soft Fleece Blanket Queen Size - Flannel Fleece Luxury Queen Blanket - Lightweight for Couch Bed Chair - Thick Warm and Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Grey
CGK Unlimited$25.464.6★
BEDLORE Waterproof Mattress Protector Queen Size Mattress Pad Noiseless with Deep Pocket 6-18 Depth Soft Breathable Dirt-Proof Bed Mattress Cover Washable for Home Bedroom Hotel (Gray)
BEDLORE$25.004.6★
Vellux Queen Size Blanket - All Season Luxury Warm Micro plush Lightweight Thermal Fleece Blankets - Perfect For Couch Bed Sofa - Breathable Bed Blankets Queen Size - Hotel Quality (90x90 Inch Ivory)
Vellux$30.764.4★
What buyers say about vellux blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely soft”
“Awesome Fit”
“Excellent product great buy”
“Keeps me warm”
“Extremely comfortable”
“Good value for money”
“Exactly as pictured”
“Lightweight Blanket”
“Washes Well”
“the color was accurate”
What buyers complain about
“Not water proof”
“Not very thick”
“Not higher quality item”
“Runs small”
“When washed it falls apart”
“leaked through onto the mattress”
“Falls Apart”
“Cheap material”
“Too much lint”
“Smells like toxic chemicals”
Top return reasons
Common questions
- Is vellux blanket profitable to sell on Amazon United States?
- The niche generates $152K/yr across 31 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the vellux blanket niche?
- 10 brands and 16 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in vellux blanket?
- Top complaints mined from reviews: Water Resistance, Thickness, Quality-Overall. The return rate is 1.6%.
- When does demand for vellux blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vellux blanket niche?
- Listings span $18.11–$45.11; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 30,783 reviews — the moat a new listing must climb.