vase filler
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$342K$342K/yr · 1.0M searches
Price range
Good$5.90–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,929.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vase filler is a $342K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
vase filler market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $309K–$412K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.6%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
40
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
42%
Top 20: 79%
Open market
37%
- FANTIAN18%
- FALAMON13%
- FUTUREPLUSX12%
- DomeStar8%
- Houseables8%
- NOTCHIS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top vase filler search terms
- vase filler332K/yr
- vase fillers109K/yr
- glass beads for vases73K/yr
- vase fillers for centerpieces79K/yr
- marbles for vases55K/yr
- glass pebbles39K/yr
- vase fillers for home decor57K/yr
- glass stones32K/yr
- vase filler beads42K/yr
- glass marbles for vases31K/yr
Top vase filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FANTIAN 1lb Clear Glass Beads for Vases 100 Pcs Glass Pebbles Clear Flat Glass Marbles for Vase Filler Flower Candle Crafts Centerpieces and Wedding Decoration
FANTIAN$6.734.7★1,597 rev
FALAMON 140 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration
FALAMON$9.294.6★3,340 rev
Houseables Glass Marbles Glass Beads for Vases Marbles for Vases 5LB 500-600 Clear Beads Clear Gems Fillers for Centerpieces Decorative Rocks Flat Stones Pebbles Crafts Plants Fish Bowl
Houseables$18.784.7★2,904 rev
FUTUREPLUSX 1 LB Mixed Blue Glass Beads Flat Marbles for Vase Fillers
FUTUREPLUSX$7.384.5★4,792 rev
DomeStar 150 PCS Assorted Blue Fake Ice Rocks for Vase Fillers
DomeStar$7.324.7★15,924 rev
Newest
by launch date
160 Pieces Clear Acrylic Fake Ice Rocks Vase Filler for Table Centerpieces
Gikboup$6.3669 rev
FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration
FALAMON$7.93172 rev
2000PCS Ivory No Hole Pearl Beads for Crafting and Vase Fillers
MACIOZE$11.80388 rev
Green Pampas Grass Boho Bouquet Exquisite Lavender and Eucalyptus Dried Flower Arrangements for Western Boho Decor Rustic Flowers for Your Bohemian Home Bedroom and Wedding Table Dcor
YOJOYI$14.181,702 rev
1 LB Mixed Color Flat Glass Beads 160-180PCS Small Glass Marbles Mini Flat Round Pebbles for Vase Filler and Floral Fish Tank Rocks Decorative Gemstones for Home and Aquarium Dcor
Foncomy$8.32675 rev
Trending
90-day click momentum
Mr. Pen- Clear Beads for Vases 20000 pcs Non Toxic
Mr. Pen$6.744.7★
Precious Petal Co. Flower Food Alternative for Fresh Cut Flowers. Copper Charm Keeps Flower Water Clean and Clear. Just Place it in the Vase Reusable (1)
Precious Petal Co.$10.794.5★
FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration
FALAMON$7.934.5★
NOTCHIS 140 000 Clear Crystal Gel Beads for Transparent Vase Filler
NOTCHIS$10.444.6★
160 Pieces Clear Acrylic Fake Ice Rocks Vase Filler for Table Centerpieces
Gikboup$6.364.5★
What buyers say about vase filler
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent”
“As advertised”
“Good assortment of colors”
“Worth it”
“Gem stones nice size I give them out as a token of thank you”
“Makes great decor”
“Smells amazing”
“Easy to use”
“FUN for kids”
“Works great”
What buyers complain about
“way too big”
“It is deceiving”
“Seemed fairly expensive to me”
“Not a good color it looks gray, not purple”
“Cheap quality”
“Very brittle”
“The shedding and breakage”
“Does not function well”
“Messy absolutely messy”
“there no strong smell from what i can tell”
Top return reasons
Common questions
- Is vase filler profitable to sell on Amazon United States?
- The niche generates $342K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the vase filler niche?
- 28 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in vase filler?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 3.2%.
- When does demand for vase filler peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the vase filler niche?
- Listings span $5.90–$24.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 2,929 reviews — the moat a new listing must climb.