vase
Worth a lookShows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.0M$5.0M/yr · 13.1M searches
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.54–$55.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good762.23avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vase is a $5.0M/yr Amazon United States market (13.1M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
vase market data
- Units sold / yr
- 200K–250K
- avg 2,500–3,000/product
- Revenue / yr
- $4.4M–$5.5M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.8%
- Avg brand age
- 32 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
83
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
27%
Top 20: 60%
Open market
59%
- Nisoger11%
- Vanselia9%
- GUKJOB7%
- ComSaf6%
- RIKBVOM5%
- CEMABT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.5×
Top vase search terms
- vase3.4M/yr
- flower vase1.9M/yr
- vases1.5M/yr
- vases for centerpieces606K/yr
- ceramic vase710K/yr
- glass vase606K/yr
- vases for flowers375K/yr
- white vase459K/yr
- black vase450K/yr
- flower vases338K/yr
Top vase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 Inch Clear Glass Vase for Flowers Modern Boho Table Decor
Nisoger$10.454.7★2,419 rev
White Ceramic Vase GUKJOB Small Cute Flower Vase for Pampas Grass Home Living Room Dining Table Farmhouse Office Decor Bedroom Table and Kitchen Shelf (White)
GUKJOB$11.874.8★1,839 rev
ComSaf Glass Cylinder Vases Bud Vase for Centerpieces 8 Inch Tall Ribbed Vase Hurricane Floating Candle Holder Decorative Flower Vases for Wedding Reception Home Decor Housewarming Gift (Clear)
ComSaf$10.424.6★1,055 rev
Ceramic Vase for Flowers Modern Small Ribbed Textured Flower Vase for Home Decor Pampas Grass Decorative Farmhouse Coffee Table Kitchen Centerpieces Bookshelf and Home Living (White)
RIKBVOM$11.524.7★712 rev
CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)
CEMABT$14.694.7★1,593 rev
Newest
by launch date
vancasso Ceramic Vase 7.8 Inch Modern Ribbed Glossy Decorative Vase Flower vase for Home Decor Living Room Bedroom Office Decor White
vancasso$11.9293 rev
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.98440 rev
Dobbyby Ceramic Flower Vase 7.6 inch Farmhouse Rustic Vase Decorative Pottery Terracotta Vases for Home Decor Table Mantle Fireplace Living Room Bathroom Wedding Centerpiece (Whitewashed)
Dobbyby$26.56718 rev
Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Rustic)
Vanselia$26.611,091 rev
Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Retro)
Vanselia$26.511,091 rev
Trending
90-day click momentumvancasso Ceramic Vase 7.8 Inch Modern Ribbed Glossy Decorative Vase Flower vase for Home Decor Living Room Bedroom Office Decor White
vancasso$11.924.8★
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.984.7★
Ceramic Vase Set-3 Small Flower Vases for Decor Modern Boho Farmhouse Style Decorative Vases for Pampas Grass & Dried Flowers Distressed Finish (Beige)
TINCTOTNIC$18.524.7★
36Pcs Bud Vases Set Small Vintage Glass Bottles Clear Bud Vases in Bulk Multiple Shape Cute Glass Vases for Rustic Wedding Centerpieces Table Decorations and Home Decor(Clear)
JALANCY$35.034.8★
Der Rose 8 Flower Vase Clear Glass Vase for Wedding Centerpiece Decor Gift
Der Rose$9.064.6★
What buyers say about vase
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“fits perfectly with my home décor”
“As advertised”
“Classic design”
“Great purchase for the price”
“Beautiful color”
“Beautiful and Sturdy”
“Cute and stylish”
“it didnt break”
“Also a heavy piece”
What buyers complain about
“the opening is way too small”
“A little pricey”
“one must have slipped past the quality control inspection”
“The color is slightly off-white”
“And very heavy for big flower arrangements”
“Very thick glass”
“Too ROUGH”
“Easily breakable”
“Mine did not match picture”
“Used product”
Top return reasons
Common questions
- Is vase profitable to sell on Amazon United States?
- The niche generates $5.0M/yr across 79 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the vase niche?
- 59 brands and 83 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in vase?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for vase peak?
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- What does it cost to enter the vase niche?
- Listings span $6.54–$55.82; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.