Vase

Shoppers searched for this 13.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

13.1M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

1.7%

Market size, estimated

$5.0Ma year

Peak month

February1.5× the quietest month

Top search term

vase3.4M searches a year

Listings sell for $22.14 on average, from $6.54 to $55.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $22.14 that is $55K to $66K a year per listing.

Average price

$22.14inside the $15 to $100 sweet spot

Price range

$6.54–$55.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

$55K–$66K

Returns

5.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #111 within Vases. It carries 762 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#111in Vases

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

762per listing

Listings tracked

79

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months