Vanity

Shoppers searched for this 58.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.1M a year.

Searches, last 12 months

58.5M

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

0.4%

Market size, estimated

$25.1Ma year

Peak month

December2.8× the quietest month

Top search term

vanity29.2M searches a year

Listings sell for $122.44 on average, from $17.84 to $297.62. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $122.44 that is $367K to $490K a year per listing.

Average price

$122.44above the $15 to $100 sweet spot

Price range

$17.84–$297.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$367K–$490K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #114 within Vanities & Vanity Benches. It carries 2,266 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

60%

Out of stock, average day

11.8%

Average rank

#114in Vanities & Vanity Benches

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,266per listing

Listings tracked

48

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months