Vanilla Wax Melts

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

7.2%

Market size, estimated

$77Ka year

Peak month

December2.5× the quietest month

Top search term

vanilla wax melts37K searches a year

Listings sell for $13.77 on average, from $5.35 to $24.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.77 that is $1K to $3K a year per listing.

Average price

$13.77under the $15 to $100 sweet spot

Price range

$5.35–$24.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #228 within Home Fragrance. It carries 1,200 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

15.7%

Average rank

#228in Home Fragrance

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,200per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months