Vanilla Sandalwood Candle

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

3.6%

Market size, estimated

$219Ka year

Top search term

sand and fog candles135K searches a year

Listings sell for $27.28 on average, from $9.98 to $72.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.28 that is $3K to $7K a year per listing.

Average price

$27.28inside the $15 to $100 sweet spot

Price range

$9.98–$72.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #730 within Candles. It carries 880 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

22.6%

Average rank

#730in Candles

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

880per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months