Vanilla Incense Sticks

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

9.8%

Market size, estimated

$79Ka year

Peak month

December1.3× the quietest month

Top search term

vanilla incense26K searches a year

Listings sell for $10.35 on average, from $5.17 to $23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.35 that is $3K to $5K a year per listing.

Average price

$10.35under the $15 to $100 sweet spot

Price range

$5.17–$23.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #317 within Home Fragrance. It carries 1,152 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#317in Home Fragrance

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,152per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months