Vanilla Diffuser

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

5.0%

Market size, estimated

$67Ka year

Peak month

August1.6× the quietest month

Top search term

vanilla reed diffuser22K searches a year

Listings sell for $17.55 on average, from $5.75 to $29.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.55 that is $0 to $2K a year per listing.

Average price

$17.55inside the $15 to $100 sweet spot

Price range

$5.75–$29.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #91 within Home Fragrance. It carries 1,627 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

11.3%

Average rank

#91in Home Fragrance

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,627per listing

Listings tracked

44

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months