Vanilla Candles

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

3.6%

Market size, estimated

$120Ka year

Peak month

December6.1× the quietest month

Top search term

yankee candle vanilla21K searches a year

Listings sell for $19.96 on average, from $6.90 to $47.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.96 that is $5K to $10K a year per listing.

Average price

$19.96inside the $15 to $100 sweet spot

Price range

$6.90–$47.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Candles. It carries 1,438 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#205in Candles

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,438per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months