Vanilla Bean Candle

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

7.3%

Market size, estimated

$194Ka year

Top search term

vanilla bean candle28K searches a year

Listings sell for $17.83 on average, from $5.75 to $31.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.83 that is $4K to $9K a year per listing.

Average price

$17.83inside the $15 to $100 sweet spot

Price range

$5.75–$31.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Candles. It carries 2,086 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#89in Candles

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,086per listing

Listings tracked

26

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months