Valentines Pillow Covers 18x18

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -96.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-96.4%

Conversion, latest week

0.5%

Market size, estimated

$80Ka year

Peak month

January485.4× the quietest month

Top search term

valentines day pillow covers107K searches a year

Listings sell for $13.97 on average, from $8.29 to $30.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $13.97 that is $1K to $3K a year per listing.

Average price

$13.97under the $15 to $100 sweet spot

Price range

$8.29–$30.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.4%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #4,235 within Decorative Pillows, Inserts & Covers. It carries 240 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#4,235in Decorative Pillows, Inserts & Covers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

240per listing

Listings tracked

21

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months