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Valentines Day Kitchen Towels

Fail

Demand is soft, at -94.0% this quarter, so Valentines Day Kitchen Towels is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$23K/yr418K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
41%top-5 click share · 18 brands · 21 sellers

Flapen Score

Valentines Day Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Valentines Day Kitchen Towels is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Day Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Day Kitchen Towels 418K times last year and spent an estimated $23K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
0.4%
Market size, estimated
$23Ka year
Peak month
January155.3× the quietest month
Top search term
valentines day kitchen towels55K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $3.99 to $37.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$3.99–$37.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #4,057 within Towels. It carries 95 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
23.5%
Average rank
#4,057in Towels
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
95per listing
Listings tracked
21

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Valentines Day Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

41%

Top 20: 98%

Open market

42%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Valentines Day Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 155.3×

Search terms

Top Valentines Day Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines day kitchen towels55K/yr
  • valentines kitchen towels57K/yr
  • valentine hand towels25K/yr
  • valentines day hand towels28K/yr
  • valentines hand towels32K/yr
  • valentine towels20K/yr
  • valentine bathroom hand towels15K/yr
  • valentine kitchen towels37K/yr
  • heart kitchen towels7K/yr
  • heart towels5K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Day Kitchen Towels

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
21%of negative reviews mention “Material Quality”
2.9%of orders come back
“Did not care for the material”
A buyer, on “Material Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Valentines Day Kitchen Towels questions

Answered from the same tracked data.