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Valentines Day Gift Set

Fail

Demand is soft, at -80.6% this quarter, so Valentines Day Gift Set is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$34K/yr85K searches / yr
90-day growth
-80.6%search demand this quarter
Competition
52%top-5 click share · 4 brands · 7 sellers

Flapen Score

Valentines Day Gift Set against its category

The dotted line is the Home & Kitchen average. Past it, Valentines Day Gift Set is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Day Gift Set market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Day Gift Set 85K times last year and spent an estimated $34K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-80.6%
Conversion, latest week
1.1%
Market size, estimated
$34Ka year
Top search term
mayicivo14K searches a year

02 · Price

A sale here is worth $36.75.

Listings sell for $36.75 on average, from $28.26 to $43.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.75 that is $0 to $4K a year per listing.

Average price
$36.75inside the $15 to $100 sweet spot
Price range
$28.26–$43.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #252 within Bed Blankets. It carries 600 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#252in Bed Blankets
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
600per listing
Listings tracked
27

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
18 months

Products

Top Valentines Day Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Valentines Day Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 202.2× · 9 of 12 months tracked

Search terms

Top Valentines Day Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayicivo14K/yr
  • mayicivo birthday gifts for women4K/yr
  • mayicivo gift box6K/yr
  • mayicivo gifts4K/yr
  • valentines gift set19K/yr
  • mayicivo gifts for women6K/yr
  • valentine gift baskets for women8K/yr
  • valentines day gifts for her basket5K/yr
  • valentines day gifts basket for her6K/yr
  • valentines gift baskets for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Day Gift Set

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Blanket was very small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Valentines Day Gift Set questions

Answered from the same tracked data.