valentines day decor
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Market size
Incredible$3.1M$3.1M/yr · 12.7M searches
Competition
Incredible19%top-5 click share — an open shelf
Price range
Great$3.69–$48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,588.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines day decor is a $3.1M/yr Amazon United States market (12.7M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
valentines day decor market data
- Units sold / yr
- 300K–400K
- avg 1,500–2,000/product
- Revenue / yr
- $3.4M–$4.5M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #3,416
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.6%
- Avg brand age
- 27 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
89 falling
Sellers
99
Top-5 brand share
26%
Top 20: 56%
Top-5 click share
19%
Top 20: 45%
Open market
71%
- Partyprops9%
- Socomi6%
- OHOME4%
- Lasting Surprise4%
- mufanyu3%
- Lynagert3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 380.3×
Top valentines day decor search terms
- valentines day decorations6.5M/yr
- heart decor181K/yr
- corazones para decoracion45K/yr
- valentines decor1.4M/yr
- heart decorations89K/yr
- heart garland145K/yr
- valentines day decor1.4M/yr
- valentines decorations860K/yr
- heart decorations for party26K/yr
- valentine decor687K/yr
Top valentines day decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Gauze Table Runner Red Heart Sheer Romantic Wedding Party Table Decor
Socomi$12.014.6★349 rev
72 Red Hearts Felt Garland - NO DIY - Valentines Red Heart Hanging String Garland - Valentines Decor - Valentine Decorations - Valentines Wedding Anniversary Birthday Party Supplies
Partyprops$7.374.5★2,403 rev
OHOME Valentines Day Decorations - Valentines Banner - Valentines Decor Red Heart Garland 40 Pack Valentines Day Backdrop Galentines Day Decorations Party Favors for Door Wall Classroom School Home
OHOME$5.024.4★471 rev
Small Heart Hands Sculpture Decor for Living Room Bedroom Bookshelf Coffe Table and Office Display Love Finger Statue Modern Aesthetic Home Decor Unique Gift for Wedding Christmas Birthday (Gold)
Lynagert$8.694.7★1,439 rev
4Pcs Valentines Day Decorations Red Felt Heart Garland Banner Pre-Strung 48 Hearts Valentines Banner for Outdooe Indoor Home Valentines Day Decor NO DIY Galentines Day Anniversary Wedding Decoration
Partyprops$5.664.7★60 rev
Newest
by launch date
Valentines Day Decorations - 7.2 Ft Pink Red and Rose Pink Velvet Bow Garland - Valentines Day Decor for Bride Shower Wedding Anniversary Party Favors Home Decor
NIGHT-GRING$19.250 rev
12 Pcs Heart Shaped Honeycomb Balls Valentines Hanging Paper Pom Poms Decorations Valentines Photo Backdrop Decor Birthday Wedding Baby Shower Party Supplies
mufanyu$13.388 rev
Gold Gauze Table Runner Red Heart Sheer Romantic Wedding Party Table Decor
Socomi$12.01349 rev
4 Pcs Valentines Day Table Decoration Valentine Wooden Sign Love Table Centerpiece Rustic Distressed Valentines Centerpieces Blocks Farmhouse Tiered Tray Decor for Farmhouse Holiday Tabletop
Weesdsio$11.615 rev
54pcs I Love You Heart Balloons Valentines Decoration with 50 Hanging 1000 Silk Rose Petal Bear Heart Shaped Silver Red Balloons for Romantic Night Wedding Anniversary Decor Valentines Party
SPARKTUTU$14.3893 rev
Trending
90-day click momentumValentines Day Decorations - 7.2 Ft Pink Red and Rose Pink Velvet Bow Garland - Valentines Day Decor for Bride Shower Wedding Anniversary Party Favors Home Decor
NIGHT-GRING$19.250.0★
4 Pcs Valentines Day Table Decoration Valentine Wooden Sign Love Table Centerpiece Rustic Distressed Valentines Centerpieces Blocks Farmhouse Tiered Tray Decor for Farmhouse Holiday Tabletop
Weesdsio$11.615.0★
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★
12 Pcs Heart Shaped Honeycomb Balls Valentines Hanging Paper Pom Poms Decorations Valentines Photo Backdrop Decor Birthday Wedding Baby Shower Party Supplies
mufanyu$13.384.7★
Panduola Iridescent Disco-Holographic Heart Garland - 52Ft Wedding Hanging Decoration Neon Streamers Banner Perfect for Bridal Shower Birthday Baby Shower Engagement Valentines Day Decor
Panduola$11.844.7★
What buyers say about valentines day decor
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Great value”
“Great variety of designs”
“Color is good”
“AS DESCRIBED”
“The size and color of these are great”
“Funny gift”
“Easy to use”
“Love the sparkles”
“This vase is really cute and very sturdy”
What buyers complain about
“These are very short”
“Weak adhesive”
“Fell apart”
“need to upgrade quality”
“Not good description”
“Horrible to inflate”
“Very flimsy cheap”
“now it is significantly less because they cut the price”
“Would not assemble correctly”
“Dont like the pink”
Top return reasons
Common questions
- Is valentines day decor profitable to sell on Amazon United States?
- The niche generates $3.1M/yr across 108 tracked products. 4 of 30 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the valentines day decor niche?
- 89 brands and 99 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in valentines day decor?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Durability. The return rate is 3.1%.
- When does demand for valentines day decor peak?
- Demand peaks in Jan–Feb; the busiest month runs 380.3× the quietest.
- What does it cost to enter the valentines day decor niche?
- Listings span $3.69–$48.11; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.