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Valentines Blanket

Fail

Demand is soft, at -96.5% this quarter, so Valentines Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$158K/yr657K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
47%top-5 click share · 23 brands · 28 sellers

Flapen Score

Valentines Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Valentines Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Blanket 657K times last year and spent an estimated $158K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
1.3%
Market size, estimated
$158Ka year
Peak month
January75.8× the quietest month
Top search term
heart blanket56K searches a year

02 · Price

A sale here is worth $18.32.

Listings sell for $18.32 on average, from $7.69 to $31.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.32 that is $2K to $5K a year per listing.

Average price
$18.32inside the $15 to $100 sweet spot
Price range
$7.69–$31.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #2,140 within Throws. It carries 855 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#2,140in Throws
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
41

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Valentines Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

28

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

47%

Top 20: 82%

Open market

31%

  • Brand 116%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Valentines Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 75.8×

Search terms

Top Valentines Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart blanket56K/yr
  • valentines blanket130K/yr
  • heart throw blanket19K/yr
  • pink heart blanket8K/yr
  • valentines day blanket79K/yr
  • valentines throw blanket60K/yr
  • valentine blanket62K/yr
  • heart blanket throw11K/yr
  • valentine throw blanket51K/yr
  • valentines day throw blanket39K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Blanket

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
2.4%of orders come back
“Not very thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Valentines Blanket questions

Answered from the same tracked data.