Valentine Taper Candles

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -91.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-91.0%

Conversion, latest week

2.7%

Market size, estimated

$37Ka year

Peak month

January92.7× the quietest month

Top search term

heart shaped candles18K searches a year

Listings sell for $12.46 on average, from $6.40 to $30.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.46 that is $0 to $1K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$6.40–$30.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #528 within Candles. It carries 304 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

16.8%

Average rank

#528in Candles

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

304per listing

Listings tracked

16

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months