Useful
FailThe top 5 products take 96% of clicks, so Useful is a Fail.
- Flapen Score
- 26 / 100Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 4926
- Market size
- $125K/yr554K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 40 sellers
Flapen Score
Useful against its category
The dotted line is the Home & Kitchen average. Past it, Useful is stronger. Inside it, weaker.
Market
The Useful market on Amazon at a glance
Shoppers on Amazon United States searched for Useful 554K times last year and spent an estimated $125K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 554K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $125Ka year
- Peak month
- November151.1× the quietest month
- Top search term
- useful41K searches a year
02 · Price
A sale here is worth $21.23.
Listings sell for $21.23 on average, from $10.07 to $30.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.
- Average price
- $21.23inside the $15 to $100 sweet spot
- Price range
- $10.07–$30.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #7 within Coffee, Tea & Espresso. It carries 30,890 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #7in Coffee, Tea & Espresso
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 30,890per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Useful products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 212%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Useful search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 151.1×
Search terms
Top Useful search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- useful41K/yr
- functional gifts23K/yr
- mr coffee mug warmer12K/yr
- small useful gifts12K/yr
- convenient gifts8K/yr
- useful gifts under 15 dollars5K/yr
- mr. coffee mug warmer4K/yr
- mr coffee warmer3K/yr
- mr coffee cup warmer3K/yr
- most useful gifts9K/yr
Reviews and returns
What reviews say buyers love and hate about Useful
We read the reviews and the return reasons for every product selling here.
“it no longer heats at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Useful questions
Answered from the same tracked data.









