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Useful

Fail

The top 5 products take 96% of clicks, so Useful is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$125K/yr554K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
96%top-5 click share · 6 brands · 40 sellers

Flapen Score

Useful against its category

The dotted line is the Home & Kitchen average. Past it, Useful is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Useful market on Amazon at a glance

Shoppers on Amazon United States searched for Useful 554K times last year and spent an estimated $125K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
554K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
1.1%
Market size, estimated
$125Ka year
Peak month
November151.1× the quietest month
Top search term
useful41K searches a year

02 · Price

A sale here is worth $21.23.

Listings sell for $21.23 on average, from $10.07 to $30.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.

Average price
$21.23inside the $15 to $100 sweet spot
Price range
$10.07–$30.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #7 within Coffee, Tea & Espresso. It carries 30,890 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#7in Coffee, Tea & Espresso
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
30,890per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Useful products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Useful search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 151.1×

Search terms

Top Useful search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • useful41K/yr
  • functional gifts23K/yr
  • mr coffee mug warmer12K/yr
  • small useful gifts12K/yr
  • convenient gifts8K/yr
  • useful gifts under 15 dollars5K/yr
  • mr. coffee mug warmer4K/yr
  • mr coffee warmer3K/yr
  • mr coffee cup warmer3K/yr
  • most useful gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about Useful

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Temperature Retention”
24%of negative reviews mention “Heating”
3.2%of orders come back
“it no longer heats at all”
A buyer, on “Heating”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Useful questions

Answered from the same tracked data.