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Urn

Maybe

Shoppers spend an estimated $3.9M a year here. But buyers convert on only 1.2% of searches, so Urn is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$3.9M/yr7.2M searches / yr
90-day growth
-8.5%search demand this quarter
Competition
28%top-5 click share · 49 brands · 60 sellers

Flapen Score

Urn against its category

The dotted line is the Home & Kitchen average. Past it, Urn is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urn market on Amazon at a glance

Shoppers on Amazon United States searched for Urn 7.2M times last year and spent an estimated $3.9M. The top 5 brands take 34% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
7.2M
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
1.2%
Market size, estimated
$3.9Ma year
Peak month
January1.1× the quietest month
Top search term
urns for human ashes2.1M searches a year

02 · Price

A sale here is worth $46.21.

Listings sell for $46.21 on average, from $8.51 to $154.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $46.21 that is $35K to $46K a year per listing.

Average price
$46.21inside the $15 to $100 sweet spot
Price range
$8.51–$154.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$35K–$46K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #137 within Decorative Urns. It carries 911 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#137in Decorative Urns
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
911per listing
Listings tracked
87

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Urn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$78K$157K$235K$314K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

60

Est. top-5 brand share

34%

Top 20: 83%

Est. top-5 click share

28%

Top 20: 59%

Open market

61%

  • Solace Forever9%
  • ADMLC7%
  • Cherishedly Yours7%
  • WAVITA6%
  • Cogent Memorials5%
  • weikui5%

Demand

Urn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Urn search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • urns for human ashes2.1M/yr
  • urn977K/yr
  • urns for human ashes adult female478K/yr
  • small urns for human ashes396K/yr
  • urns539K/yr
  • small urn270K/yr
  • mini urns for human ashes244K/yr
  • urns for human ashes adult man290K/yr
  • cremation urns for human ashes235K/yr
  • cremation urns266K/yr

Reviews and returns

What reviews say buyers love and hate about Urn

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Too large”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Urn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data