Urn
MaybeShoppers spend an estimated $3.9M a year here. But buyers convert on only 1.2% of searches, so Urn is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $3.9M/yr7.2M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 28%top-5 click share · 49 brands · 60 sellers
Flapen Score
Urn against its category
The dotted line is the Home & Kitchen average. Past it, Urn is stronger. Inside it, weaker.
Market
The Urn market on Amazon at a glance
Shoppers on Amazon United States searched for Urn 7.2M times last year and spent an estimated $3.9M. The top 5 brands take 34% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $3.9Ma year
- Peak month
- January1.1× the quietest month
- Top search term
- urns for human ashes2.1M searches a year
02 · Price
A sale here is worth $46.21.
Listings sell for $46.21 on average, from $8.51 to $154.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $46.21 that is $35K to $46K a year per listing.
- Average price
- $46.21inside the $15 to $100 sweet spot
- Price range
- $8.51–$154.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $35K–$46K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #137 within Decorative Urns. It carries 911 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #137in Decorative Urns
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 911per listing
- Listings tracked
- 87
04 · Newcomers
6 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Urn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Small Keepsake Cremation Urns for Human Ashes with Velvet Heart Case and Funnel - Beautiful Peaceful Dark Blue Brass Hand Engraved Mini Memorial Urn
- Price
- $21.03
- Rating
- 4.8/5
- Reviews
- 4,157
- Age
- 5y ago

Cremation Urns for Human Ashes Adult - Woman Men Large up to 220 lbs Decorative Memorial Funeral Burial Urn for Ashes Male Female Dad Mom
- Price
- $30.03
- Rating
- 4.8/5
- Reviews
- 638
- Age
- 3y ago

Cremation Urns for Human Ashes Adult Male or Female Funeral Memorial Urns for Ashes with Photo Frame Wooden Urns Box and Casket for Men Women Burial Urn for Adults Up to 200 IBS
- Price
- $36.08
- Rating
- 4.8/5
- Reviews
- 1,388
- Age
- 2y ago

Marble Finish Keepsake Sharing Urn Mini Metal Cremation Urn for Human or Pet Ashes Small Memorial Token Urn with Velvet Bag & Funnel A Perfect Tribute & Gift for Families (Exotic Blue)
- Price
- $13.14
- Rating
- 4.9/5
- Reviews
- 1,537
- Age
- 3y ago

Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)
- Price
- $20.96
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 2y ago
Trending
estimated 90-day click momentum
Large Handcrafted Urn for Ashes Adult Male and Female - Cremation Urns for Human Ashes Adult Man and Woman - Decorative Funeral Urns - Memorial Urn with Black Marble Finish - Large (10.5 H x 6.25 W)
- Price
- $72.60
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago

Malaika Memorials Transcendent Cross Urn for Ashes Adult Male/Female
- Price
- $86.44
- Rating
- 4.9/5
- Reviews
- 375
- Age
- 3y ago

Always with Us Cremation Urns for Human Ashes Adult Female | Human Urn for Ashes for Women | Decorative for Cremation Funeral Burial Home | Handcrafted Keepsake - Wildflower
- Price
- $20.20
- Rating
- 4.8/5
- Reviews
- 378
- Age
- 1y ago

Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)
- Price
- $20.96
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 2y ago

Wooden Urn for Ashes Adult Male Female Handcrafted Large Cremation Urns Box for Human Ashes Adult Man Woman Memorial Decorative Funeral Urn with Hummingbird Carvings with Velvet Bag & Necklace
- Price
- $55.09
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago
Newest
by launch date
Malaika Memorials Transcendent Cross Urn for Ashes for Women/Men
- Price
- $88.53
- Rating
- 4.9/5
- Reviews
- 375
- Age
- 7mo ago

Always with Us Cremation Urns for Human Ashes Adult Female | Human Urn for Ashes for Women | Decorative for Cremation Funeral Burial Home | Handcrafted Keepsake - Wildflower
- Price
- $20.20
- Rating
- 4.8/5
- Reviews
- 378
- Age
- 1y ago

Purple Butterfly Urn for Human Ashes Adult Large Purple Butterfly Urn for Women & Men with Secure Lid Handcrafted Metal Urns for Ashes Keepsake with Upto 200lbs
- Price
- $94.55
- Rating
- 4.9/5
- Reviews
- 272
- Age
- 1y ago

Large Handcrafted Urn for Ashes Adult Male and Female - Cremation Urns for Human Ashes Adult Man and Woman - Decorative Funeral Urns - Memorial Urn with Black Marble Finish - Large (10.5 H x 6.25 W)
- Price
- $72.60
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago

Wooden Urn for Ashes Adult Male Female Handcrafted Large Cremation Urns Box for Human Ashes Adult Man Woman Memorial Decorative Funeral Urn with Hummingbird Carvings with Velvet Bag & Necklace
- Price
- $55.09
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
49 falling
Sellers
60
Est. top-5 brand share
34%
Top 20: 83%
Est. top-5 click share
28%
Top 20: 59%
Open market
61%
- Solace Forever9%
- ADMLC7%
- Cherishedly Yours7%
- WAVITA6%
- Cogent Memorials5%
- weikui5%
Demand
Urn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Urn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- urns for human ashes2.1M/yr
- urn977K/yr
- urns for human ashes adult female478K/yr
- small urns for human ashes396K/yr
- urns539K/yr
- small urn270K/yr
- mini urns for human ashes244K/yr
- urns for human ashes adult man290K/yr
- cremation urns for human ashes235K/yr
- cremation urns266K/yr
Reviews and returns
What reviews say buyers love and hate about Urn
We read the reviews and the return reasons for every product selling here.
“Too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









