Urine Proof Mattress Protector
MaybeAn estimated 1.4% of orders come back. But shoppers spend an estimated $60K a year here, so Urine Proof Mattress Protector is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $60K/yr61K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 25 sellers
Flapen Score
Urine Proof Mattress Protector against its category
The dotted line is the Home & Kitchen average. Past it, Urine Proof Mattress Protector is stronger. Inside it, weaker.
Market
The Urine Proof Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Urine Proof Mattress Protector 61K times last year and spent an estimated $60K. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $60Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- plastic sheets for bed17K searches a year
02 · Price
A sale here is worth $20.21.
Listings sell for $20.21 on average, from $7.13 to $68.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.21 that is $2K to $5K a year per listing.
- Average price
- $20.21inside the $15 to $100 sweet spot
- Price range
- $7.13–$68.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Mattress Protectors & Encasements. It carries 6,429 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Mattress Protectors & Encasements
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 6,429per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Urine Proof Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
22%
- Brand 140%
- Brand 215%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Urine Proof Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.3×
Search terms
Top Urine Proof Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic sheets for bed17K/yr
- rubber mattress protector13K/yr
- plastic bed sheet7K/yr
- plastic bed sheet protectors3K/yr
- plastic fitted sheet3K/yr
- plastic bed sheets4K/yr
- plastic sheet for bed4K/yr
- rubber mattress cover4K/yr
- rubber mattress protector for bed wetting4K/yr
Reviews and returns
What reviews say buyers love and hate about Urine Proof Mattress Protector
We read the reviews and the return reasons for every product selling here.
“it's no longer waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urine Proof Mattress Protector questions
Answered from the same tracked data.









